Describe the use of language in advertising and marketing products to customers?
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Bwoken inglish to atract atension
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Your lesson plan should detail the following:\n\nStudents: age and ability; intermediate etc\nAim: e.g. asking the time\nAssumptions: (what the students already know) e.g. numbers\nMaterials: e.g. projector, blackboard, paper cut outs, toys\n\n\nYour lesson plan should break down your lesson into sections and provide you with a brief on each section .. e.g...\n\n1) Explain how the Present Simple Tense can be used. That the present simple can be used for things that are true in general, ............ blah blah ,  Give examples such as “my favourite food is …”, .......... blah, blah (5 minutes)\n\nIf you are teaching Business English to students in a marketing company, then you will set tasks or the use of verbs in marketing (in context with how the language will be used) or it could be contextualised in the sense of the local community, social setting etc.
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it means making advertisments for websites, I guess by spams or pop ups, or maybe just like those "ads by google" thingies
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I would use similar language, but not word for word.  When I am looking at resumes, I do notice that.  Just key in on how your skills and experience are similar to what's in the job description or advertisement.
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At my company we call is FAB\n\nFeatures tell\nBenefits sell\n\n\nWhen advertising, be specific to audience, if you list a feature......  This pen is RED\n\nList the Benefit  ...........  Red sticks out and will be easier to see.....
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Well, Talking about this subject is going take long time to reach all the point of a simple TV ad become creative. for example and in short to give a creative TV AD. is depend on the material it's self in one side and in the customer in anther side. to get the interest of a person to watch this ad and convince of the showing materials needs creativity and hard work.\nso you can say the definition of a creative ad is the way to picture a material product in simple way that get the interest of the costumer and convince him of this product.\n\nin each point the TV ad is just a way to send a message to the costumer about a new product.\n\nand if u want details in this subject please ask.\n\nbest regards,
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Use the words in normal sentances when you talk to people. "When you use a word three times, it's yours"
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Advertising... Market Research...
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Depends what you you mean by advertising domain...\n\nad·ver·tis·ing   \n1. The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media. \n2. The business of designing and writing advertisements.\n\nMarketing is closley realted to Advertising. \nMarketing is the activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure. The four 'Ps' of marketing are product, place, price and promotion.\n\nWhat clients pay for in advertising is the creative concept; the visual elements and the message. What they desire is for this advertising to compel people to use oir buy their products or services... to take action.\n\n If you are creative and can think of ways to persuade people to take action, then you should focus on copywritting, graphic design or art directing. Copywritting is the art of using words to covey a message or compel people. Graphic Design is the art of using images and typeface to make an ad visually appealing. The right photo could say a thousand words.  An art director usually takes the "big picture" role. They can carry the advertising message out through many mediums (web, Tv, radio, Print, etc), the point is that someone needs to come up with the idea in the first place. Its those people that make the most money.\n\nIf your good with people and sales, then focus on being a account executive or marketing representative (there are other titles), these people are the main liason to the client, they are the sales people... but a ture marketing person knows how to sell their cleints product/services to their customers. Though research they determine who the right customer is and how to target them. They understand the best media to get the attention of the target audience. (i.e. Nike sneakers are primarily targeted at teen boys and young men, usually in an urban setting. To reach them, you might market via TV, print ads in sports magazines and through special media events featuring sports stars)\n\nMost colleges offer advertising and marketing courses. Take a basic course to get familiar with the industry. See what you have the aptitude and talent for and then focus on that. Start reading marketing and advertising related publications and see what the rest of the world is doing. Pay attention to what sells and what doesn't. Tour an ad agency or, if you have the chance, intern at one.\n\nGood luck.
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- With the continued proliferation of the Internet, the meaning of the word "marketing" also seems to proliferate. Cyberspace has opened up a whole arena of new marketing technologies, techniques, and twists. Amidst the online exuberance, it seems each online marketer or salesperson changes the definition of marketing to suit his or her preference.\n\n- Many times, ill-conceived notions and perceptions reduce the meaning of the word “marketing” to a shadow of it’s true self. Many see marketing as a series of tactics or gimmicks. Some define marketing as pyramid programs and the like. Others treat the words "marketing" and "sales" or "marketing" and "advertising as synonymous. None of these adequately convey the definition of marketing.\n-------------------
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Knowing what ingredients are including in the product and whether or not any of these ingredients may be potentially harmful (cause side effects), also figuring out whether or not the cost of a product is worth it or if the consumer (that would be the person buying the product) should be buying a cheaper brand name (if they would be getting the same or near the same value for their money)...this can also be applied to products sold in bulk and whether or not the consumer is actually saving money in buying the bulk product rather than the regular product or more than one of the regular product.\n\nAlso included in consumer awareness is how advertising and marketing is used in attracting a consumers' interest.  The consumer must look very carefully at any advertising to distinguish what kind of strategy the company is using and whether or not it is false advertising...also the consumer must be aware of how marketing is used in shopping centers and stores in order to attract a consumers' attention to a particular product.
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Fundamental headings in a marketing strategy for a single business unit will be something like:\n\nMarket analysis: summary of situation in the external environment\nBusiness analysis: SWOT analysis of the business and it's product markets\nGoals and objectives\nMarketing strategy: how you will compete and reach your goals\nMarketing tactics: 4P's and other considerations\nBudget: financial forecasts and other performance measures\n\nYou could also include an executive summary at the beginning and a project plan or a control plan at the end.
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for Sales try http://en.wikipedia.org/wiki/Sales\n\nfor Marketing try   http://en.wikipedia.org/wiki/Marketing
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The Marketing mix is the management of different areas of marketing to build a product or service. The different areas of the mix are:\n\nProduct (all things to do with the actual physical item or service e.g. packaging, falvour, benefits etc), Promotion (The actual communication to a target audience e.g. advertsing, coupon collection, sampling, outbound telephone marketing etc), Price (the selling price, the recommended retail price, the level of promoted price etc) and Place (where the product is actullay sold)
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MARKETING includes identifying unmet needs; producing products and services to meet those needs: and pricing, distributing, and promoting those products and services to produce a profit.  \n\nMarketing consists of all activities designed to generate and facilitate any exchange intended to satisfy human needs or wants. More simply put in business terms, activities designed to plan, price, promote and distribute products or services to target markets.\n\nMarketing is a fact of life. There are so many businesses in so many categories, how will you persuade potential customers to come to you, to make people aware of your business, products or services and convince them to buy?\n\n4 P's of Marketing\n\nProduct - the products or services you offer and are they unique, superior, easier to use.\n\nPrice - how much to sell your products for, based on your cost and value to potential customers.\n\nPromotion - communicating to potential customers to create an awareness of your business.\n\nPlace - your business location and methods of distributing your products. \n\nThere are many methods of marketing from simple to elaborate and from inexpensive to extremely costly. The following list outlines some common marketing and communication methods used by millions of businesses to reach their potential customers:\n    * Print advertising in newspapers, magazines, business journals, community newsletters, etc.\n    * Developing sales flyers, brochures or newsletters for distribution to potential customers.\n    * Attend trade shows or exhibitions related to your industry, product or business.\n    * Press releases and public service announcements in newspapers. Usually free and good exposure.\n    * Cooperative marketing efforts (in advertising, etc) with a business that compliments yours.\n    * Join community networking groups like your local chamber of commerce or business committee.\n    * Join professional associations through your industry, business or personal credentials.\n    * Internet marketing is an exciting and inexpensive method of regional, national or global marketing.\n    * Telemarketing to potential customers off a list or out of the telephone book.\n    * Direct marketing with written correspondence using a list to mail or fax marketing literature.
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If you are marketing any product, you must persuade your audience to purchase that product over other products.  \n\nPersuasion is one thing, manipulation is quite another.  \n\nManipulation implies that there is a deliberate attempt to mislead a customer or falsify information.\n\nFor example:\n\nPersuasive:  Our product contains ingredients that have been shown to lower the risk of heart disease when included as part of a healthy diet.\n\nManipulative: Our product will cure heart disease, lower cholesterol and make you lose weight.  If you don't eat our product you will die, and probably soon, of a heart attack.\n\nPersuasion is ethical, manipulation is not.\n\nYou can question whether a customer ought to be persuaded to spend money on your product (cigarettes, lottery tickets, luxury items) when there are other things they could spend it on, but that is your personal choice depending on the product and your own personal ethics regarding it.\n\nIt is great to question whether a specific marketing tactic is ethical or manipulative - there have definitely been examples of manipulative or unethical marketing campaigns, but you really can't paint all marketing techniques with the same brush.
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i always hated jobs that referred to the customers as guests...i worked at cinnabon and it was like that...it drove me crazy..i always had a hard time calling them guests...and even tho the word means something, i hate the phrase "proper verbage". it is a weird phrase and any word that ends in -age sounds weird to me...