can branding overcome nondifferentiated products?
548865
That's what branding is all about. Getting the name out there.  Making it become a household word.  When you go to get tissues you're going to get Kleenex's weather you actually buy Kleenex's or not. Going to get a gelatin dessert....you say you're going to get Jello.  Marker pens...that's right Magic Markers.  Branding spots have done this for these products. Yes branding does work.  I help make these type of spots or ads.  Lots of research is poured into them. One more...Things go better with_____! Did you know the last word?  Coke stopped those lyrics over 10 years ago.  Branding works.  DM
597736
I dont think so because when Pepsi and Coke are advertising and showing that they are better than the other one they usually hide the name and label of the other company. So i am not too sure\nBut if you use, then that would easily attract competetion.\nBut it would be better if you use a punch line which informs that your product is cheaper than the others available in the market without naming them.\nFor example: - Lowest Price, But Quality as Good as any Other
927262
There are just far too many issues that are specific to each situation to answer this question in blanket terms. If this applies to you & is not just a hypothetical question, I'd suggest contacting a trademark attorney.\n\nAlso, having a trademark does NOT guarantee you the exclusive rights to the mark across the board. Every mark has to be filed for the trademark in connection with a specific product and/or service. So there can be numerous marks with the same name as long as their goods/services are different enough & there is no chance for customer confusion.\n\nHope that helps! Best of luck to you!
382834
There is no quick and easy way to do this. You would need to engage an agency and work with them on what/which aspects of your brand you want to measure and they will go out there to do the benchmarking for you.
265639
Dude,\nYou have identified a  potential product gap, cash on it.
268151
worldwidebrandsinc.com
174666
it depends on many factors such as:\n- Type of product\n- target market/customers\n- way of usage\n- new/old idea (competition or not?)\n- price of the product/service and the profit\nand many more...\n\nyou need to be more specified to eliminate some of the points above, and then we could start from there\n\n\nwhishing you all the best
126432
Some purchases are made from these sources, but more than anything it's branding.  When you go to purchase a product if you don't know about it you won't purchase it.  If it's something you need, then your more likly to buy a brand that you know than one you don't.\n\nThere are subliminal issues too that make you feel like you need a certain product.  Advertising and branding are big business because if you want a product to succeed, people need to be aware of it.
369228
Nothing.\nBe original. Don't follow fads and trends.
369594
First, brand products had done a lot advertisement before they "became" brand products. As they are so well-known, so many people won't need advertisement to KNOW the product. \nAnd normally, if brand products really need to have advertisement, they will show their advertisement on newspaper,etc, the places that are easier to notice. That cost a LOT. If they are that famous, they may not need to spend so much.\nSOME brand products are good, I mean the material to make it, the design, or other features that have good effects towards the product. The people will come for them without telling them to go. Because of being good, and that's why they turn into brand products~\n\nThese are just my silly view of points, I wish you won't mind me for giving these nonsense points~ ^_^
956294
Butt Prints will also do, I belive !!! This type of taking impression for ID, we used to do when we were in the  2nd year of  College, where ink used to be applied on the butts and used to ask  the fella to sit on a News paper, and having got the impression on the News paper we used to get his signature of the fella as an endorsement,to dispaly it on Students Notice board at the Hostle.This was done as a part and parcel of ragging !!! Is in't it interesting and funny ! \nDon't bother your socks for the foot prints! You try this , with the advent of new appliances and techniques you can get a desired sized ID print with superfine clarity !!!! Ha Ha Ha ....
313648
Sure. If it as good as you say. It may or may not be a mass market product but there are always sub-markets that look for alternatives - health conscious, body builders, ethnic groups etc may indeed find it appealing. \n\nThe success will mostly be determined by how you market the product. So get up to speed with your marketing or find a partner or hire someone who is.\n\nRemember your distribution is not limited to consumers, you can also tap into the networks of pizza chains/restaurants that would might want to offer it to their customers.
190421
A-A MNC gets respect for its image, product, market reach, price and business more easily since the amrket is eagar to TRY the product.\nDisadvantages-The product can be copied & spurious versions with lower quality/little alterations can compete at lower price. Local apathy can generate as the market is not utility oriented, User friendly but 'trying' the product! Hence retentive usage of a foreign brand has long term limitations, unless the MNC floats a local entity and get into local acceptance. This is more in consumer products while not so in capital goods but here it is the Govt apathy can create licencing/tax hurdles.
648911
Brands gives uniqueness and it take an extra step of responsibility. So people tends to relay on branded products to non-branded once. And also brand have personalities so people who like to associate these personalities to them or to show other they have these attributes naturally turns for branded things.
967601
You can write to companies, but I'm not sure if I am understanding this correctly. If you want cool topics, you can look into Target having it's own "designer" branded foods/clothes etc...and competing with Walmart. You can look at how KMART plans to re-enter the world of business with SEARS -  for topic ideas think of competitive markets and come up with a fun idea....does packaging or price play a bigger role in brand recognition etc...
149310
What I usally see with Technology is although we do take a step foward we usally take a step back too. You lose some of the "Quick fixes" that you were used to, but using DTP (Direct to Plate) technology definatly has it's advantages.\nMuch quicker, less manpower, cheaper, better quaility to name a few... but if that machine goes down your shop is at a standstill! Also if you need to make a change on the printed product, it sometimes can take longer with DTP then just making a piece of film and stripping it in. DTP is here to stay, for now anyways... as for the future? No idea.
771212
I'm not sure I understand your question exactly, but I think you are referring to relationships as a major development in marketing. If so, I would say, "yes," that has been a major development in marketing. So many marketing dollars are wasted on fruitless promotions that many companies have embraced cross-promoting their products with those of another. Some notable examples are things such as Reese's peanut butter being used in General Mills cereals. On the package, both brands are represented and the cross-promotion attempts to tap into the loyalty of one brand (Reese's) to get consumers to purchase another product (cereal).\n\nOn another front, consider how much of today's advertising time and money is being spent on buying web space on another company's page to promote a product or service. Banner ads are a major marketing tool now and rely completely on forming a relationship (albeit monetary) between a company with a high-traffic website and a company looking to draw consumers to its products.\n\nHope that helps.