I would appreciate your advice on how to measure teh effectiveness of business communication.?
538857
I'd look at measuring your activity, so for PR it would be col inches of covereage. For email, no of opens, no of click thru's, number of people asking for a meeting/buying. etc. Then you can work out ROI (return on investment) which divides the cost to do the marketing comms by these results.\n\nIts tempting to focus on only the high ROI but in reality you need to do most of then (you cant make someone buy until they show interest - e.g. so if your marketing campaign was to sell to them before influencing then to be ready to buy it wouldnt work!).\n\nMostly your competitor had probably played catch-up to get to your level, now you need to overcome that by doing something different - dunno your industry but organise a party, get your best clients to tell your prospects how great you are (youd better be!) - get case studies, show and tell what youve done. Or last case get a marketing consultant or marketing agency to help you.\nrobert
298717
i would suggest if its good enough to talk about its good enough to advertise, talk with friends see what they think you havent said alot about it let us know what its all about i would be happy to visit xx
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Ok you want to get the points on your Quality Eval. \n\nI am a former Operations Manager in call centers. Here is what most reps missed.\n\nCheerful- say your greeting script cheerfully\n\nGain agreement with the customer- customer mentions his/her issue you reply, something like this," Mr____ ,so I understand you correctly you are calling today because your cell phone isnt working properly and you feel it may be the signal, is that correct?" Once your customer says yes to the question, then you can move on to helping him\n\nNo dead air. Never leave a customer listening to nothing, if you have to say "is it a nice day in______?" while you are looking for something on your system. If it takes too long put your customer on hold\n\nIf you are going to put a customer on hold ask the customer permission,"may I put you on hold for 1to 2 min" Customer says yes, you say thank you. Stopwatch your hold time, watch the phone (hold indicator time) never put your phone in wrap-up while on hold it tricks the main computer in the call center and messes up your talk time, it will look like you are spending too much time. Make sure that you come back to that customer after the time you gave him to check in. Come back on the phone and say, "thank you for holding Mr.___, I am still researching, may I proceed to keep you on hold?" \n\nThese are very important things\n\nOnce you feel you may have resolved the issue. make sure you gain agreement again with the customer. "is everything working properly?" \n\nuse words like great good, excellent, etc positive words always make the customer more happy they are talking to you.\n\nAfter you have gotten agreement that you have resolved the call you can then say, "is there anything else I can help you with today?" customer says no then you end the call with the script. never say bye bye at the end of a call. i know it is hard, but it lacks professionalism. \n\nIf the customer has other issues go back gain agreement, and go back through everything again..\n\nAs long as you do those things you will get top scores.
1031101
since you are doing pretty well you must be good, and if you are good, I cant see your business failing with as many people as there is needing their websites done- GOOD LUCK!!!
265018
U need to do some secondary data work before u go to the channel -to see what works where. (Readership / Viewership data by location)\nU cud ask the following to ur channel:\n- Ranking / 5 point rating would help.Channel to rate or rank the various media on which would work better for them.\n- U cud ask how they have spent THEIR money to promote their business.Which media did they prefer?\n- Which exact magazines/ dailies/ tv channels to they think will work.
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this statement is really justified. in present world communication is considered as the key factor of the success for any concern. ineffective communication or no communication  \nstops the smooth running. if we wont share ideas, information than things gonna stand where they are.\n\nthats why funda of team spirit is on high as in team proper channel of communication can be made effective.
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There are many ways to develop communications skills. Its also good to know what communication skill you want to develop. Is it written communication? or is it oral? Anyway, I will provide simple answers to both.\n\n1) An important tool to develop both your communication skills is to expand your vocabulary. You can expand your vocabulary in various ways:\n   a) Dictionary- 3-5 words a day, use them in your sentences throughout the day.\n   b) Fiction Books- Literary books coupled with a dictionary can really boost your vocabulary because they contain rarely used words in your everyday life. Check out the bestsellers.\n   c) Newspaper- Reading the headlines at least 15 minutes a day would really help, it will also keep you updated!\n\n2) You can also develop your communication skill by joining a Toastmasters club near you! Most of the people there are really good speakers and communicators.\n\n3) When communicating, 90% of the message is expressed through body language, and only 10% for the verbal message. Read books such as "Body Language" and quickly boost your communication skills!\n\nWell that's about it... Hope I helped you!
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If you are looking to use this as a form of advertising for your business, be sure it's not spam if you are going to email the newsletter. That will hurt you more than help. \n\nNow, on the up side, if you target specific prospects and customers, people interested in what you are offering, then you should get measurable results.\n\nI wish you much success.
453843
How to build trust.  The biggest hurtle with e-business in the ability to build trust.  Unlike traditional brick and mortar you got to try that much harder to build value and create long lasting relation that is win-win.  I believe most people still want to have a face to face style of business interaction so you got to overcome that inhibition.\n\nGood luck.
977289
There is actually no perfect formula for effective marketing strategy, regardless of the business size. However, I suggest that you need to be spontaneous about your marketing efforts. You should also learn the power of viral marketing--- this perhaps, is the most effective and fastest way to market your business. In doing this, you could start marketing your business to your relatives and friends, and ask them a favor to recommend your business to their friends and colleagues. You should also be able to supply your marketing efforts with printed materials like business cards, leaflets, posters, etc. Also, having a website helps too. Try making a simple one and submit your url to search engines and directories. Goodluck!\n\n\nMary\nhttp://onlinepr.gbwatch.com/
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Read "The Articulate Executive" by Granville N. Toogood (yes, that is his real name). An excellent book for fine tuning communication and leadership skills in the work place or whatever situation in life.
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How about COMMUNICATION
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Hi Ricardo,\n\nI think you need to look at the centralisation of the management structure and production processes.\n\nReduction in overheads.\n\nPossibly more effective inter-departmental lines of communication.\n\nEasier customer/supplier liason.\n\nPossible reduction in staff liabilities. (wages etc.)\n\nJust a few ideas to get you going. \nHope your studies are progressing well.\n\nGood luck
951111
This is such a big area that it is senseless to even try addressing it! You need to specify the area of business communications that you are interested in, and also the time frame with which you are working... is it over the next year, next decade, or is it looking at trends over the last century?\n\nYour business report will be worthless if it is not focused!
313349
Have some humor in your voice and attitude.\nCommunication isnt a forced thing.  If it is, than move on.\nThat person's not worth your time.\nummmmmmm, how doya 'physically' force communication???
208359
check out http://compensation.blr.com/compensation/employee_performance_evaluation_samples.cfm
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OK, first let me seperate good bosses from bad bosses.\n\nBad bosses think they know everything and aren't afraid to tell everyone so.\n\nGood bosses know most things and have experience behind them to back them up.  The key word is most things.  I know that I don't have all of the answers and admit this to my staff.  I rely on them to correct me if I am wrong.  I don't get upset if a staffer tells me I am wrong, I don't feel stupid or worry about feelings if I am told I am wrong.  I want to know the right answer, not the one I think is right.\n\nNow, as far as doing better or doing more, a good boss will explain the reasons behind why they feel this way.  For example, is the oppoorunity for improvement a competency or a metric?\n\nA competency is subjective, such as "Communicates Well With Customers" or "Is Customer-Service Oriented".  A metric is something you can be measured against, such as "Processed x number of orders in a 3-month period" or "Quality/Accuracy is 99.5%" or "Production and Accuracy is above peer norm".\n\nIf the opporunity for improvement is a metric, there are hard numbers that can used to demonstrate, or create a picture, of where you need to be versus where you are today.  You could, for example, process 10 more orders in one month to bring your production up to what is expected.\n\nIf the opportunity for improvement is a competency, the boss should be providing you with behavioral examples of what is expected versus what is acceptable.  Examples such as this would be something like "In the xyz meeting, you didn't speak up about abc.  If you would have spoken up or brought it to our attention, we may not have made this mistake".\n\nI hope that helps, and please feel free to send me an e-mail to dive deeper into what your specific situation is.