what's an excellant book or resource for developing online marketing strategies?
541745
Check out the operations and style of Ebay and any other sites that have proven successful. They have done ALL the research already. Use the KISS formula: Keep It Simple Stupid!\nGood luck.
273220
http://www.seoconsultants.com/ but don't forget to ask for current references.\n\nAlso you may want to consider doing it yourself http://www.seo-blog.com/tutorial.php
850498
Sit down with a cup of coffee and the cell phone off and read through this excellent tutorial http://www.seo-blog.com/tutorial.php\n\nSEO is hard work if done properly and do not be tempted into any silly short-cut schemes you may read about on the net.
27411
if you also have an actual storefront you might want to checkout http://www.merchantcircle.com\n\nThey're an online community whose sole purpose is to help small business grow.  They offer all sorts of tools (newsletters and coupons)to help build relationships online.\n\nthey're also FREE, so it's not gonna hurt :)\n\ncheck them out they're new
767236
The Guerilla Marketing books are great for out of the box ideas. They have many different ones now for several marketing arenas. The basic Guerilla Marketing book is a good place to start. The books are by Jay Conrad Levinson.
912036
Make a list of companies that may be interested to reach your audience and advertises to similar websites.\n\nGet their contact person (you can try sending an email first, without sounding spammy). Submit your proposal -- e.g. instead of spending X amount of dollars advertising, you can reach X number of users by simply donating prizes.\n\nIn our case for example given that we are an online publisher for home business entrepreneurs, we get donations from book publishers who give us their newly published books for free that we give away to our subscribers. One of the big publishers send us regularly 10 copies of each title -- and it's because we are reaching an audience that they want. \n\nSo we had to create a Book Store page that features the new titles that come out and review their books. It's a perfect tit-and-tat arrangement that has worked for several years now, and more publishers are coming on board and giving us books.
1610
Roger van Oech has some good books on breaking existing patterns in your thinking: http://www.creativethink.com/\n\nAlso, if you're looking to invent new products, I highly recommend Kathy Sierra's blog, "Creating Passionate Users" as a source of wisdom: http://headrush.typepad.com/\n\nIn general, the fundamental task of innovation is to look at the world without the assumptions you normally apply, and look at ways that things could be improved that you wouldn't normally think of changing.\n\nGood luck!
600669
Check out http://www.getyourebook.com/Business_eBooks.html\nThere are some brilliant books there but ALAS! they're not free.
956104
Forget that - start an online business today\n\nTHIS IS THE ONLY PLACE FOR EBOOKS AND TO GET RICH\nIT TRULY WORKED FOR ME LOOK OUT FOR THE SMILY FACE THATS THE GUIDE OF ALL GUIDES\n\nhttp://www.ebooks-download.co.uk\nhttp://stores.ebay.com/Downloadit
340639
These are the books I found most useful when I started selling on eBay:\n\nSell it on eBay: TechTV's Guide to Creating Successful eBay Auctions  \n  Starting an eBay Business for Dummies  \n  Branding: Brand Strategy, Design and Implementation of Corporate and Product Identity  \n  How to Sell Anything on eBay . . . and Make a Fortune!  \n  Ebay Business the Smart Way: Maximize Your Profits on the Web's #1 Auction Site  \n  The Official eBay Bible
1071853
Have you thought about pay per click programs? The two biggest, I think, are Yahoo! and Google\n\nA few free resources – check out the sources box for links:\n\n1) Create a blog pertaining to your field\n\n2) Use Yahoo! Local & Yahoo! Groups – Be sure to read the TOS for each one! \n\n3) Write articles pertaining to your field and/or expertise.\n\nAlso, consider signing up for an affiliate program. These programs enable you to advertise on other's sites (your affiliates) and once a sale is made to you, your affiliates & the program are paid a commission. \n\nI listed a few handy sites & articles relating to marketing, promotion & advertising. Here's some book titles that are relevant:\n\n* The Complete Idiot's Guide to Marketing Basics by Sarah White\n* The 22 Immutable Laws of Marketing by Al Ries, Jack Trout\n* Creative Advertising: Ideas and Techniques from the World's Best Campaigns by Mario Pricken\n* Entrepreneur Magazine's Ultimate Small Business Marketing Guide: Over 1500 Great Marketing Tricks That Will Drive Your Business Through the Roof by James Stephenson\n* 301 Do-It-Yourself Marketing Ideas: From America's Most Innovative Small Companies by Sam Decker\n\nHope that helps! I wish you much success & happiness in all your ventures!
178618
The cheapest way is to share links with as many other sites as you can..Buy the book, "Low-Cost Web Site Promotion", by Barry Feig. You can find it at the big bookstores or go to www.adamsmedia.com
131732
Get into the TOP search results with Key words that match what you are selling.  Optimize your site so that the search engines "like" it.  You can read articals about search engine optimization.  PPC are alright but it is so much better to be in the actual search results and not have to PAY to be included.  \n\nI have a successful website and I find that being the first on the list of search results is one of the best and CHEAPEST (it's free) way to advertise my website.
199657
I suggest you get hold of a copy of the book "Marketing And Promoting Your Own Seminars And Workshops" http://www.amazon.com/exec/obidos/ASIN/0936965088/powerhomebizguid/102-9026744-4949760 by Fred Gleeck. The book provides excellent tips and suggestions on how you can market your seminar and attract more clients. You can read a review of the book here http://www.powerhomebiz.com/vol82/seminars.htm\n\nOther books that will be helpful to you are:\n\n- How to Develop and Promote Successful Seminars and Workshops http://www.amazon.com/exec/obidos/ASIN/0471527092/powerhomebizguid/102-9026744-4949760 \n- How Make It Big Seminar Business http://www.amazon.com/exec/obidos/ASIN/0070341206/powerhomebizguid/102-9026744-4949760 \n- How to Develop & Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences http://www.amazon.com/exec/obidos/ASIN/0471527092/powerhomebizguid/102-9026744-4949760 \n- Getting Started in Speaking, Training, or Seminar Consulting http://www.amazon.com/exec/obidos/ASIN/0471388823/powerhomebizguid/102-9026744-4949760 \n- How to Run Seminars and Workshops : Presentation Skills for Consultants, Trainers, and Teachers http://www.amazon.com/exec/obidos/ASIN/0471397296/powerhomebizguid/102-9026744-4949760
721992
I would go onto Amazon, there are books you can purchase on how to write an effective market research survey that are really helpful.  I've used a few for classes in the past.  You have to remember that the questions can't be leading.
86519
Try Gurellia Marketing.\nthere are a lot of great books on the subject.
681220
I think you should study the market a bit and learn about people. Then define what you product communicates and what offers. Then you decide your best strategy. For nutrition products, you could use network marketing. If there's a nutrition chain in the market, you should talk to them. Over at the internet is a good way to find local representations. Remember that your web page should be very persuasive. In the end, I think you should get some marketing advice from a friend or consultant.