Is Starbucks a product or a service? Apply the characteristics of service marketing" to Starbucks?
552849
Starbucks is essentially a service. They are in the people business and happen to sell coffee. Of course, they do sell products. However, Starbucks is known for its "Legendary Service." When a customer goes into Starbucks yes, they are getting a product, but the reason they return over and over again is a result of great service. Without the service aspect of Starbucks, they probably wouldn't be so profitable.
194114
(m)\n\n1. Focus \n\nIn order to survive, most small businesses must adopt a narrow market focus. In doing so, they can develop a premium reputation for serving that narrow market.\n\n2. Reach \n\nSmall business owners are so close to their markets they can experience what their market experiences. They can deliver CEO level experience to any size client who can connect with a client better a 25 year veteran and author of two books on the industry or two twenty something whiz kids from McKenzie?\n\n3. Nurture \n\nSmall businesses can grow with customer needs. Often, they can create products and services that address highly personalized requests at a moments notice.\n\n4. Surprise \n\nThe best small businesses understand the value of surprising their clients from time to time. A simple interrupt in the system can become a system for a small business.\n\n5. Transform \n\nSmall businesses can obtain new data from a market, or even a client or two, and dramatically change their business model to align with a new opportunity.\n\n6. Partner \n\nSmart small businesses create networks of strategic partners and address the needs of their clients with the best and brightest every time.\n\n7. Automate \n\nThe proper use of technology allows small businesses to put up big shop follow-up, service and prospecting without the overhead. Plus, they can outsource the boring work.\n\n8. Educate \n\nLacking big ad budget, small businesses must educate their prospects before they can make any ground selling them. This trust building process makes selling unnecessary and delivers the ideal client relationships.\n\n9. Meaning \n\nSmall business is personal. Markets are hungry for businesses that allow them to connect to something beyond the products and services. Small businesses can deliver a story that has meaning.\n\n10. Play \n\nWhy does someone start a business anyway - To get more life, to develop a passion, to get free? It doesn't really matter that freedom comes with an 80 hour work week. Passion and purpose are sexy and contagious.
15843
it actually depends on the product that you would like to market. there are other products that take a short time to market simply because they are easy to sell and attract customers. these products can sell themselves (basic commodities and the like). \ni suggest you study similar products in the market, the behaviour of these products, how they are sold, the strategies used by the company selling these products, among other considerations. in other words, studying the behaviour of your future competitors would be a good source of information.\n\njust my two cents.. :)
644886
In marketing any business, the first thing you have to have is a unique selling point. A unique selling point (USP) is ONE THING about you, or one thing you do that separates you from all your competition. It's what makes your customers remember you even after one visit. It's the reason why your customers should choose you over your competition.\n\nToo many operators open restaurants thinking their food and service is going to set them apart from the competition. Guess what? Food and service is completely subjective. No matter how good you think you are, there's going to be plenty of people that don't like you. People that expected something else and prefer someone else. Every business claims to have good/great food and/or service. As a selling point, using the claim to having the best food or service is anything but unique.\n\nTake this to heart. Food and service DO NOT determine your success in the restaurant business. Management systems and effective marketing do. Good food and service is a MINIMUM expectation of your customers, not the reason they come in.\n\nWhat makes people buy if it's not the product (food/service)? People don't buy products. People buy emotions. They choose where to spend their money based on how that purchase will make them feel. Smart businesses capitalize on this "rule" of marketing by manipulating the emotions of their customers in their marketing. Hooters sells sex. McDonalds sells convenience for adults and entertainment for kids. Toys 'R Us and Sonic sell nostalgia. FedEx sells reliability. Burger King sells accomodation. People don't shop with them for their products. Their products are expected to be good at a minimum. People spend money with them because of how they think that purchase will make them feel.\n\nThe easiest way to manipulate the emotions of your customers is through the use of ONE THING that becomes your unique selling point. What that one thing is, is inconsequential. It simply needs to be something your competition doesn't have, or at least doesn't market. First, tell the customer how visiting your restaurant will make them feel. Next, use your USP, your logos, decorating, food selections, menu design and service to deliver them that emotion.\n\nBy incorporating your USP into every angle of your marketing from your decor to logo to menus and all your advertising pieces, you establish an identity for yourself that the customer remembers by the emotion you delivered when they visited your restaurant. Think back when you were a small child, or even to a memory a few weeks, months or years old. The details of any memory will always fade, the emotion from that memory will remain forever.\n\nEmotions create recognition much faster than any other medium. Choose a USP, then make sure your entire operation and all your advertising markets that USP. You'll soon have more business than you know what to do with.\n\nBrandon O'Dell\nO'Dell Consulting\nRestaurants/Retail/Bars\n(316) 361-0675\nbodell1@cox.net\nhttp://www.bodellconsulting.com\n\nFree initial consultations
921989
Mr. Howard Schultz is the current CEO of SBUX.\nSee valuable write up on Starbucks at http://ibooyah.com
383698
The best place to find this type of information would be:\n\n(1) In Starbucks annual reports: http://www.starbucks.com/aboutus/financials.asp\n\n(2) From any of the 20 firms currently providing research coverage on Starbucks: http://www.starbucks.com/aboutus/analyst_list.asp
147883
Ummm....not REALLY sure what you're asking, but I do know that 1.) Starbucks does not franchise, expect in rare cases like at airports.\n2.) Starbucks will look for "new markets" in highly profitable areas (ie rich neighboorhoods, will usually not open stores in poor retail areas). They will look for high-traffic areas, and areas where other coffee shops do well.
194494
Business to business\n\nBusiness to customer (consumer)
606345
It dependds on the services provided, but the company that benefits will likely have established a good web presence (i.e. good website) and a good online advertising campaign.  The business probably chose the right advertising channel and medium.  I.e. if it's a local business then it advertises on something like Yahoo! Local.  If it's a nationwide business, then something like Yahoo! Search Marketing or Google would work best. Having the right presence and the properly targeted advertising/marketing campaign is key.  And of course...at the end of the day, the company should satisfy its customers.
795144
Very simple really.\n\nGoods are tangible items that you would sell to your customer (eg. cars, marmalade, chocolate, fridges, furniture, etc)\n\nServices are intangible items you would sell (eg. labour, insurance, money loans, decorating, plumbing, etc).
253307
It's always the question "What's In It For Me?"  \n\nPeople are bombarded with information and unless your product or service helps inform a customer or potential customer - or helps that individual solve a problem - then how great you are doesn't matter.\n\nWhatever your product or service promises - it has to provide the client or prospect with valuable information or a reliable solution to their problem.\n\nStanding apart from everyone else who is clamoring for your client's attention is going to take more than gimmicks or come-ons.
477594
mar·ket·ing  (märk-tng)\nn. \nThe act or process of buying and selling in a market. \nThe commercial functions involved in transferring goods from producer to consumer\n\nMarketing\n\nThe activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure. The four 'Ps' of marketing are product, place, price and promotion.
174666
it depends on many factors such as:\n- Type of product\n- target market/customers\n- way of usage\n- new/old idea (competition or not?)\n- price of the product/service and the profit\nand many more...\n\nyou need to be more specified to eliminate some of the points above, and then we could start from there\n\n\nwhishing you all the best
809717
The first step in identifying your target market is understanding what your products/services have to offer to a group of people or businesses. To do this, identify your product or service's features and benefits. A feature is a characteristic of a product/service that automatically comes with it. \n\nFor example, if a toothpaste has a stain-removing formula, that's a feature. The benefit to the customer, however, is whiter teeth.\nWhile features are valuable and can certainly enhance your product, benefits motivate people to buy. \n\nAn example is anti-lock brakes; they are features on a car, but the benefit to the consumer is safety. \nBy knowing what your product/service has to offer and what will make customers buy, you can begin to identify common characteristics of your potential market. \n\nFor example, there are many different consumers who desire safety as a benefit when purchasing a car. Rather than targeting everyone in their promotional strategy, a car manufacturer may opt to target a specific group of consumers with similar characteristics, such as families with young children. This is an example of market segmentation. \nIn one column, list the features of your product/service. In the other, list the benefits each feature yields to the buyer. \n\nFeatures: Benefits: \nList six of each.\n\nStep Two: Segment Your Overall Market \n\nIt is a natural instinct to want to target as many people and groups as possible. However, by doing this your promotional strategy will never talk specifically to any one group, and you will most likely turn many potential customers off. Your promotional budget will be much more cost effective if you promote to one type of customer and speak directly to them. This allows you to create a highly focused campaign that will directly meet the needs and desires of a specific group. Again, this is called market segmentation. \n\nNow you need to look up market segmwentation.
483115
start your own company or patent your ideas first. Don't give them to Starbucks. Don't give them to any big chain. They don't need it. The little people don't benefit from them.
471364
Curtain Raiser\nLike any other engineering products, software products are oriented towards customers. It is either market driven or it drives the market. Customer Satisfaction was the buzzword of the 80's. Customer Delight is today's buzzword and Customer Ecstasy is the buzzword of the new millennium. Products that are not customer (user) friendly have no place in the market although they are engineered using the best technology. The interface of the product is as crucial as the internal technology of the product.\n\nMarket Research\nA market study is made to identify a potential customer's need. This process is also known as market research. Here, the already existing need and the possible/potential needs that are available in a segment of the society are studied carefully. The market study is done based on a lot of assumptions. Assumptions are the crucial factors in the development or inception of a product's development. Unrealistic assumptions can cause a nosedive in the entire venture. Though assumptions are abstract, there should be a move to develop tangible assumptions to come up with a successful product.\n\nResearch and Development\nOnce the Market study is made, the customer's need is given to the Research and Development (R&D) Department to conceptualize a cost-effective system that could potentially solve customer's needs better than the competitors. Once the conceptual system is developed and tested in a hypothetical environment, the development team takes control of it. The development team adopts one of the software development methodologies that is given below, develops the proposed system, and gives it to the customers.\n\nThe Marketing group starts selling the software to the available customers and simultaneously works in developing a niche segment that could potentially buy the software. In addition, the marketing group passes the feedback from the customers to the developers and the R&D group to make possible value additions in the product.\n\nWhile developing a software, the company outsources the non-core activities to the other companies who specialize in those activities. This accelerates the software development process largely. Some companies work on tie-ups to bring out a highly matured product in a short period.\n\nFollowing are the basic popular models used by many software development firms.\na) System Development Life Cycle (SDLC) Model\nb) Prototyping Model\nc) Rapid Application Development Model\nd) Component Assembly Model\n\nSystem Development Life Cycle Model (SDLC Model)\nThis is also known as Classic Life Cycle Model (or) Linear Sequential Model (or) Waterfall Method. This has the following activities.\n\n1. System/Information Engineering and Modeling\n2. Software Requirements Analysis\n3. Systems Analysis and Design\n4. Code Generation\n5. Testing\n6. Maintenance\nBack to top\n\n\nSystem/Information Engineering and Modeling\nAs software is always of a large system (or business), work begins by establishing requirements for all system elements and then allocating some subset of these requirements to software. This system view is essential when software must interface with other elements such as hardware, people and other resources. System is the basic and very critical requirement for the existence of software in any entity. So if the system is not in place, the system should be engineered and put in place. In some cases, to extract the maximum output, the system should be re-engineered and spruced up. Once the ideal system is engineered or tuned, the development team studies the software requirement for the system.\n\nSoftware Requirement Analysis\nThis is also known as feasibility study. In this phase, the development team visits the customer and studies their system. They investigate the need for possible software automation in the given system. By the end of the feasibility study, the team furnishes a document that holds the different specific recommendations
344079
you need to define your product, find out who is your target market is(who you are going to sell the product to), find out the place you are going to sell the service at and how you are going to promote it.  You have a lot of work to do.