what marketing recommendations would you make to Starbucks as it continues its international expansion?
539723
I have only experienced one Starbucks.  Me and my partner were made to wait ages for what we wanted, even though there was hardly anyone waiting, and I did not feel comfortable.  What I had to eat and drink, I could have got better and cheaper in an ordinary high street cafe!  However, they must have something right, or they would not be so successful.
947634
One of the main things I would incorporate is to ensure that they are child friendly and family friendly. This immediately increases your target group and opens you tourism market.
91476
try church internet starbucks
719834
Head to the local Starbucks or coffee shop, get a chai latte and pita w/ hummus to share and then talk, talk, talk, talk, talk.  Second best is a classic movie night or spa night.  At least in my book.
506433
I dont live in malaysia but i would say e commerce because of the past and projected growth. If you could have two I would also suggest Marketing
147883
Ummm....not REALLY sure what you're asking, but I do know that 1.) Starbucks does not franchise, expect in rare cases like at airports.\n2.) Starbucks will look for "new markets" in highly profitable areas (ie rich neighboorhoods, will usually not open stores in poor retail areas). They will look for high-traffic areas, and areas where other coffee shops do well.
519078
you might try attending a trade show in the USA related to your business. Or if you want to distribute directly to american consumers, advertising in media related to your product/service, or perhaps attending a conference or convention related to your product/service.\n\nYou gotta get your name out there!
494846
Yeah, without knowing the product, there's not much one can offer for specific wording that will be helpful...  but there are several basic techniques that work for most situations.  I can tell you from experience what has worked best on AND FOR me!  :) .....\n\nFrom the start, be upbeat and enthusiastic about your company/product/service.  You can sell the hell outta anything you believe in.  If you don't believe in it, you won't have the same energy about it and neither will your customer.\n\nTalk about the wonders, versatility, features, convenience, usefulness, and neat little details of your product: works without fail!  saves time/work/money!  fits anywhere!  has it's own storage compartment!  comes in 6 popular colors!  comes with this or that little freebie!  performs 12 different household tasks and simultaneously makes the morning coffee too! LOL\n\nMake upbeat, polite conversation with them, and listen for any clues to ways that your product/service would fit into their life - kids, work, hobbies, busy life, student, new home owner, space concerns, etc.  If while you're chatting, they say anything that sounds like they are interested, like "Really?  Hmm, that sounds handy/cool/nice/useful/perfect..." or something else that sounds like you've got their attention, follow that line of conversation.\n\nIf they sound positive, agree with whatever they're saying!  If they have negative feedback, perhaps even with your company/product/service, say something to empathize, like "Wow, I'm sorry that happened..." then lead into suggestions of how you/your company/your product will serve to overcome that situation.\n\nWhen it sounds like you're convincing them that you're product/service is something they *might* want, close the sale by mentioning any "buy now" kinda benefits: sale going on, payment plan, deferred payments/interest, money-back guarantee, etc...\n\nSMILE while you're talking to them!  Studies show that your entire demeanor and tone change if you're not smiling, and WILL affect the customer's response to you.\n\nGood luck, and happy selling!  :)
375557
im totally jones-en for a kangaroo, but i drink coffee all the time. so long as its not from starbucks, i cant speak "starbucks".
392862
Go to Starbucks website and you will find everything there is to know about the company:\n\nStarbucks Mission Statement http://www.starbucks.com/aboutus/environment.asp \n\nEstablish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.\n\nThe following six guiding principles will help us measure the appropriateness of our decisions:\n\nProvide a great work environment and treat each other with respect and dignity.\n\nEmbrace diversity as an essential component in the way we do business.\n\nApply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee.\n\nDevelop enthusiastically satisfied customers all of the time.\n\nContribute positively to our communities and our environment.\n\nRecognize that profitability is essential to our future success.\n\n \n\n \nStarbucks is committed to a role of environmental leadership in all facets of our business.\n\nWe fulfill this mission by a commitment to:\n \nUnderstanding of environmental issues and sharing information with our partners. \n \nDeveloping innovative and flexible solutions to bring about change. \n \nStriving to buy, sell and use environmentally friendly products. \n \nRecognizing that fiscal responsibility is essential to our environmental future. \n \nInstilling environmental responsibility as a corporate value. \n \nMeasuring and monitoring our progress for each project. \n \nEncouraging all partners to share in our mission.
297588
i used to work at starbucks, and our machine went up to like 265 but that commercial so assisted living/residential of course is less than that. i know i didnt quite answer your question but im sure you got an idea.
439807
If there are business, schools etc in your area.  Maybe advertise in the student paper, hand out flyers in your area.  Offer 20% etc to people of certain business.  Before long you'll be a regular hot spot for a cup o joe and checking email.
489320
Starbucks is an excellent place to work. They offer full benefits packages to even part-time employees. Furthermore, they offer tuition assistance for college students! I would go for it.
781248
Sell the value of bringing a premium product to their doorstep, like the oldtime milkman or orange juice guy. \n\nSell the value of possibly better pricing, better variety and a "fresher" product.\n\nSell on the value of how you can differentiate yourself from any other jerky guy on the planet.\n\nGood Luck\n\nToxic
906064
hello,tom montella here to help you in anyway a can,i have been in the beverage biz for 20 years,in sales in southern calif,my specialtyis getting new distribution.(opening new accounts,shelve placement.ect...please w write i can help you,tom90712@yahoo.com,(562)213 7058,cell ph
324867
More traffic and more sales are not the same objective.  There are many ways to increase traffic, however, in order to get people to buy you need to know who your customer is, and why they buy your product or service.  \n\nOnce you know more about your customer...dive into all the points imisido goes into.  Get yourself listed on those other sites and places that your customer will be.  \n\nImisido has great points that should be addressed....but only after you have done a great job of learning more about your customer and the benefits he/she gets from your product or service.  \n\nDepending on your product...you may only need 200 of the right people at your website as opposed to 20,000 of the wrong people.\n\nGood Luck.
1174749
You've got to first set some goals for your campaign and set a budget that allows you to reach those goal. Here are the 6Ms of advertising. If you are missing any one of these your campaign will fail. \n\n1. Mission. You must have a clear mission and purpose.\n2. Money. An appropriate amount of money must be allotted to reach your goals. There are several methods for deciding a budget. Write me if you want more info.\n3. Market. The campaign must be targeted at the right market segment.\n4. Message. A message that motivates people to buy your product. \n5. Media. Select the proper media vehicle to deliver your message.\n6. Measurement. Effectiveness of any advertising needs to be measured. \n\nThose are just the fundamentals of advertising. On the creative side, it is important that you create a brand image that positions you in the market. You do this with a brand positioning statement. The format is:\nTo (target audience), (brand name) is the brand of (product catagory) that (differentiating factor). \n\nExample: To (coffed drinkers), (Sanka) is the brand of (coffee) that is (low in caffine). \n\nAn advertising campaign is more about creating a brand identity and building brand equity.\nIf you need more help with your campaign contact your local advertising agency or call me. \n\nDon\nwww.sciadusa.com