reasons  why knowledge of sociology is important to an advertiser?
548572
Since sociology is the study of society and human social action, and includes the examination of the origins, institutions, organization, and development of human life. Then this would correspond to the need for someone in advertising to gather such information and design the product(s) around such a market.\nFurthermore, according to many media sources, the past experience and state of mind of the person subjected to advertising may determine the impact that advertising has.
1127826
It is said, that marketing concepts and techniques can be effective in promoting social objectives such as housing, safe driving, and family planning. It could be argued that social causes can be advanced more successfully through applying principles of marketing analysis, planning and control, hence promoting social change.\n\nHowever, in my opinion we are talking about individual empowerment through econmics, for example using market force to promote social change.\n\nLets take an example from Finland...\nI call this the housing estate theory\nQuestion: why is the not the same urban decay there is in the UK or the USA regarding housing estates or projects?\n\nFirstly, the Finns build houses or flats/appartments for living not for just staying\nSecondly, they build rented and sales dwellings together\nThese two ideas are created it could be argued by this       such as: \n\n1. knowledge - the problem is known, housing estates creste urban decay, however we need more houses. \n\n2. desire - there is a desire for most people to change the future of the housing estate toward a happy and safe environment. \n\n3. skills - they know what to do, build a happy and safe environment by building rented and sales houses together.\n\n4. optimism - people in rented dwellings see the benefit and the possiblity of buying there own place while not wishing to give the image of the poorer relation. While the home owners are more willing to keep the environment safe because they have a personal investment.\n\n5. facilitation - home owner have better educational and financal resorses to influence services to the area hither to the rented dweller benefit.\n \n6. stimulation - this it could be argue influences the rented dweller to buy or invest in the properties which in turn rinses the social position of the area.\n \n7. reinforcement - the newspapers say its a nice place to live hence market force or social marketing has achieved it goal of improving the living conditions of the rented dwellers, and ending urban and social decay.
541512
Tradionally I think of advertising as using different venues to convery a message. Advertising agencies help you develop that message and assist you in the selection of the best places to put that message. Over the past 50 plus years those venues would traditionally be TV or Print( newspapers or magazines). As the web emerged, people discovered it as another venue for advertising.
329124
Degree in Sociology or Social Science or Social Welfare.
899409
mass communication & journalism and advertising is the best one is all the subject
662909
here is my answer with thanks to Roy H. Williams Nicknamed "the Wizard of Ads" i have editted some of the contents though\n\nOutdoor advertising/billboards: this reached out to more people but are limited to a picture and usually no more than eight words. \n\nRadio: Reaches the second most people for a dollar, however it can only be loosely demographically targeted. \n\nCable television: offering the impact of moving images as well as spoken words. It can be targeted geographically \n\nBroadcast television: Big prestige. Big bucks. But is able to target psychographic profiles. do note to buy specific shows and never to buy a rotator. \n\nNewspapers: Reach customers who are in the market to buy today. Unfortunately, people not currently in the market for your product or service are less likely to notice your ad than if it had appeared in another media. \n\nMagazines: may be expensive, but high-impact with tight targeting. Weakness is infrequency of repetition. \n\nDirect mail: Highly targeted, all the way down to the level of the individual but it is not cheap. \n\nYellow Pages: for customers who has yet to make up his or her mind.\n\nhope this helps =)
255599
Sure it does.  Advertising contributes and speeds up globalization by getting the word out about new products or services that will save time or help out in some way.
1186208
Information flow is of vital importance in ANY organization.  If the marketing staff focuses exclusively on external communications, any feedback from the market will not be communicated effectively to those internal sources best able to modify products to meet consumer demand.\n\nHope this helps!
627231
You hit the nail right on he head there brother. So many aspects of modern religion are much easier to understand when you apply marketing principles to them.\n\nReligion is the advertising campaign for a product that never has to be delivered. Easy credit terms available! Act now or burn! (Visa and Mastercard accepted)
201048
making existing and potential customers knowledgeable about products/services, consumer awareness programs create more informed buying decisions.
1137743
I learned that in psychology and sociology communication is needed for growth of your mind, especially in younger children.\nAnd plus its great to communicate, how would you ever learn anything if you didn't??
194461
I'm a student of sociology - ask me!
391908
Sociology? it is a social science, i believe. it studies all things to do with different cultures,different levels of importance among the cultures,social norms, and 'isms' like sexism, racism etc. i can't remember a lot about it,but it is one of those thought provoking subjects when you really study it. is that what you were asking?
939380
Advertising helps to place the product in the viewers mindset. How they can identify with the product. They use the techniques like, role model, spokes person, significant parallel etc; as the method and theme of the advertisement. So if it is spokes person, they select a personality whom the particular niche towards which the marketing is directed at can identify with. For example if it is on some investments, they might choose a reliable and believable person who has made it good in life. John Newcombe speaking for Foldgers coffee in US is an example.
158306
Advertising... Market Research...
346209
Loads... to many to mention... an entire field of work has been developed because of it... it's called marketing. We don't just do advertisements!\n\nreally check out the AMA... and any marketing sites we are the creativity within the organization.
944907
It is important to the world. Leads to knowlege, new ideas, new advances, takes away ignorance, and leads to a better understanding of the world.