What's the best way of marketing for a medical billing business ?
541014
I am not sure that "marketing" is the best way to think about it.  Its not like your going to advertise on the radio what you do. I can suggest a few things. \n\n1.  Make sure you are the best at what you do, reputation means everything in that business.\n2.  Find out who the major players are in your area that do what it is you want to do.  They might already have contracts with many of the larger practices or insureres, you will know who not to bother with. Also these larger companies may subcontract..a good way to get your foot in the door.\n3.  Figure out something your can do different, hopefully better, maybe its your quickness, maybe its price, you will need some reason for Dr soso to use your services. \n4.  Finally its as easy as puting in the time to meet with people to get your name out there.  Find out if theres a local area monthly paper or news bulliten you can advertise with. I would suggest sticking with a medical field, I dont think doctors are going to take you seriously if you advertise in fisherman weekly. Also, I would suggest simply puting together a portfolio of what you have to offer and for how much and going door to door, A good oldfashioned hello Dr my name is________, and this is what i can offer along with a smile ofcourse can go a long way.
345964
Product: high quality? high standards? \n\nPrice: make sure the price is suitable for your customers! try to make special offers, captive products, in connection with Ink cartridges and other equipment. reduce price if possible for a very short period of time to increase current sales and create awareness if the product is new.\n\nPeople: all your selling teams at stand by targeted to your customer segments with profiles in hands, make it easy for anyone to call your customer service and ask for in formations, and to be answered with the answers you need them to know. \n\nPlace: make sure POP are available to your target customers and if possible start some virtual shop on the net for people to visit and get the right information, specially individual customers.\n\nPromotion: if the product is new, try to find ways, creative ways, to connect with your customers and tell them about the product, and even making them feel they need it, starting from flayers in all Pops to brochures for institutions or business customers, to billboards, to business magazines. There are just a lot of ways, it all depends on your promotional budget.
323588
Some marketing tips:\n\n1. Direct mail. Prepare a well-crafted brochure and send it to your target markets in Sunnyvale. Find a vendor in your area renting mailing lists of business establishments or take the time and go over the yellow pages and get their contact information. You can read more of how to use direct marketing strategies here http://www.powerhomebiz.com/marketing/direct.htm\n\n2. Publicity. Publicity can oftentimes be more effective than advertising. Not only is it cost-effective (oftentimes you are paying for nothing), but also people are apt to remember an article about your business rather than advertising. People find a write-up or special feature about a business more credible and objective than a paid advertising. Publicity also reaches a wider audience: if you are lucky, the national media might even pick up your story. Contact an editor of your local newspaper and pitch your story. Read the article "Leverage the Power of Publicity for Your Small Business" \nhttp://www.powerhomebiz.com/vol27/leverage.htm\n\n3. Press releases. Send out press releases through your local newspapers about your business. Whether it is about your story or about a sale you are offering, press releases can be very good exposure for you. You can read more about how to harness press releases for your business here http://www.powerhomebiz.com/marketing/public%20relations.htm\n\n4. Use the Internet. The Web can be your online brochure. You can use it to refer your potential clients for more information about your business; and it could also generate clients for you directly. Some of your potential clients may be looking to the Web for a floral designer, and you need to have a strong presence there as well.\n\n5. Network. Join and be active in your local business organizations, chamber of commerce, etc. Increase your visibility in the community. You can find more information on networking here http://www.powerhomebiz.com/marketing/networking.htm\n\n6. Word of mouth. This is the best form of advertising for your business - afterall, it is free. Read "Secrets of Word Of Mouth Marketing" http://www.powerhomebiz.com/vol154/wordofmouth.htm
667466
Most of your customers would be local, or need a place local to where you are to store their possesions if they are outside the area.\n\nThe best way is with newspapers and the phone book.  If your on a busy street, make sure you have a sign that gets noticed.  Any local advertising, such as high school football games or yearbooks, if you can go for it some radio spots or late night tv commercials.  Local newspapers, county papers, and don't forget the auto trade or RV magazines and maybe those free local deli publications for various purposes or those mailer coupon people in your area.  \n\nAdvertising is a cost of doing business, and you need to have a budget as part of your overhead and consideration for what rent you charge.  As a local business owner, check out your local chamber of commerce.  If you can afford a website, contact me.  (ok, maybe uncalled for).\n\nAlso, if you have other friends or aquaintences in the business, ask them what they do.  Sponsor a little league team.  Check out those business card people you see that distribute them in restaurants.  Find out what works best for you.\n\nI'm sure you already know not to limit your customers to people but also other businesses, like seasonal ones, or flea markets that need you kind of service, but I'm sure there are many more.
1185120
See if its a baby product then ur target audiences will be their mothers.. so u should promote it through various medias as well as personally also by providing them information door to door.... Make this products available on chemist shops too.. or if u want u can offer them something to boost up ur sales..
246651
Find your niche market.  Once you've figured out what kind of clientele you want to target, promote yourself within that market.  Go to Small Business Association and Chamber of Commerce meetings and network!  Go to their bulletin boards and answer web related questions.  Always include a signature when posting to bulletin boards / answering questions online / sending out emails.  Make sure to include the URL to your portfolio in your tagline.  I'll put mine in the tagline to show what I mean (I usually don't sign my answers on this site).  \n\nadded note: get business cards!  hand them out everywhere.  \n\nGood luck!
762194
Look up the site below to find out a number of different ways to advertise and promote your business and gain a large customer base for free or at a low cost!\n\nhttp://excelyourbiz.com/MarketYourWebsite.html
779443
The medical billing field is highly saturated so you are going to face stiff competition.  You may be able to sign on a small practice or two that want to save money but even those will be hard to get.  You also need to have experience in insurance coding, and medical terminology.  Figure out how you can add services to that business in order to create a niche.  Good luck.
1155803
advertise your company\npass out flyers\njust make sure you have all of your bases covered like insurance etc....
152933
Make up business cards with punches on them, creating a free sandwich when the card is full, or a free capuccino. Get cups, with your business name on them, sell them, giving a discount on refills. That brings the customer back to you to get a discounted drink. Anything that gets the customer returning is good. Put out samples of some items. Have other non-food items available for sale that advertise your business. Put out a sidewalk sign, advertising your grand opening. Use balloons & banners on the front of your building. Have friends or your kids stand out in front passing out balloons with your business name printed on them. Have fun. Good luck. <*)))><
360051
A lot of the doctors here obtain mailing lists and send a simple postcard or letter introducing them or offering them a discount for their first visit. Like for instance, you could contact all the new home buyers in the neighborhood through public records. Also, don't forget to market to your former clients. You could also look out for events pertaining to your field and then make sure business cards or info about your company are distributed there. Contact other businesses that are related to your field like for example if you handle geriatric patients, make sure businesses that cater to this market segment have your info and can refer their clients to you. Also, don't forget a nice ad in the phone book under "doctors" or the doctors field of specialty. \n\nI think these ways are the best ways to market because they effectively get info about your company to the clients and are the least expensive.
41961
Suggestions For Building Your Subscription Business\n\nAs an Independent agent of  , your opportunities are unlimited to build your subscription business. As an agent, you are authorized to use magazine covers in any of your own promotional material. You are allowed to market your business any way that you want. Here are a few suggestions to help build your business.\n\n\n(1) Think large for the long term, but think small in the beginning. Start your business by contacting people that you know ( friends, family, neighbors etc. ). Let these people know that you are in business, and explain to them what a convenient service you provide. Sample promotional letters are available upon request. For example:  Since the average household takes approximately six magazine subscriptions, by ordering and renewing through you, they would only have to write one check, one time, to you, for all of their subscription needs. The customer also does not have to deal with any customer service issues, so if there is a problem, you can handle it for them (by contacting our office ).\n\n(2) Network your subscription business as a fund-raiser. Contact local schools, churches, civic groups etc. who want to raise money for their organization and keep a percentage of sales as your profit.\n\n(3) Take advantage of any gift giving occasion ( holidays, birthdays, engagements, graduations, etc.) Keep a log of all special occasions for your customers. For example:\nWhen it is the birthday of the mother of your customer, contact the customer and suggest a subscription as a gift. Not only will your customer had not thought of previously. Again, you are providing a service and your customer will probably be glad that you called and made the suggestion.\n\n(4) Contact local business who having waiting areas (family doctor, pediatrician, dentist, beautician, mechanics etc.) More than likely, these offices have someone who is designated to handle magazine renewals in addition to their other job responsibilities. This is an excellent opportunity for you to offer your service at little or no additional cost to the customer.\n\n\n(5) Ask existing customers for referrals. Most businesses get their start this way. For example: Your beautician built his or her client base from referrals of existing customers. Word of mouth is the most powerful form of advertisement.\n\n(6) Contact your local Chamber of Commerce to get a listing of businesses ( and their address / Phone Number) in your area. Write a letter of introduction, or use our suggested letter of introduction, to contact them. There may be a small fee to get this list.\n\n(7) Contact large businesses in your area. These employees not only have reception areas, but the management staff usually receive a variety of subscriptions.\n(8) Keep updates on new residents in your area. Write a letter to welcome them to the community and tell them about your service. Form a business relationship with a local company that deals with major purchases ( real estate brokers, car salesman ). Suggest that they give a gift subscription to any new customer who makes a purchase. If you deal with a real estate broker, you will know who the new residents in the community are, and you can contact them for other subscription business.\n\n(9) Build relationships with your customers. Follow up with existing customers on a regular basis ( every 3 mos. ) to make sure that they are happy with their subscriptions. And there are NO problems. Hint: Customers follow up is crucial to your business. If you do not follow up, your credibility can be destroyed. If you only call your customers once a year (when it is time to renew ), they will be less likely to renew through you if there have been problems and you were not available to handle them throughout the year.\n\nHere is a suggested contact schedule:\n\n1st Contact - Make the subscription sale. Let the customer know that you will be contacting them in approximately 3 months to verify arrival of
212833
The best way is to use marketing strategies that can reach this audience directly instead of using shotgun approach. This is a very specific market, and needs specific ways to reach them. Here are examples:\n\n1. Direct mail. It is cost effective easier to target this audience through direct mail pieces rather than an ad for example at Washington Post\n\n2. Advertise in trade associations catering to animal veterinarians. These publications are what they will read so your products need to be seen in these publications\n\n3. Find out what websites they visit and you can run some text sponsorship or banner ad campaigns. Be careful to measure your ROI.\n\n4. Be visible in trade shows catering to this market. You need to be there.
444194
The big question with medical billing /practice management software is what is your budget? How big is your practice? What are your MUST HAVE pieces of functionality? (pracitce management, claims submission adjudication & processing, scheduling, provider&#92;prescriber management, billing, referral mgmt etc)\n\nDo you need a web based solution or a windows based program? Do you need just a small database or a large solution for a hospital? \n\nI've been writing healthcare & pharma systems for about 10 years now. I can tell you there are tons and tons of pre-built systems out there ranging from a few hundred dollars to a few hundred thousand dollars.\n\nIf you have a large practice with very complex needs you might want to check out Eclipsys http://www.eclipsys.com or Shared Medical Systems http://www.smed.com\n\nA good place to comapre vendors is http://knowledgestorm.com Do a search on Medical Practice Management Software\n\nAnd don't forget! If you want a custom built solution or can't find anything in your price range you can always contact me :)\n\nbest of luck to you
192168
What do you mean by the right kind?\nI would say that an ideal email marketing strategy would be to be an ad placement on an email newsletter that goes out to new parents.\nCheck out this life insurance directory: http://www.insuremylife.org
847218
this is a great way to advertise and get your business going. this site even sells affordable targeted mailing list and much more. check it out: http://hotshorturl.com/fp98
977289
There is actually no perfect formula for effective marketing strategy, regardless of the business size. However, I suggest that you need to be spontaneous about your marketing efforts. You should also learn the power of viral marketing--- this perhaps, is the most effective and fastest way to market your business. In doing this, you could start marketing your business to your relatives and friends, and ask them a favor to recommend your business to their friends and colleagues. You should also be able to supply your marketing efforts with printed materials like business cards, leaflets, posters, etc. Also, having a website helps too. Try making a simple one and submit your url to search engines and directories. Goodluck!\n\n\nMary\nhttp://onlinepr.gbwatch.com/