what is the impact of advertising on a private owned broadcast station?
450612
If the station has good listener/viewership, the advertising business can promote its product to the local market...the impact for the station is advertising revenue.\nI'm a broadcast major at Northwest Missouri State and we came to this conclusion...advertising=money, both for the station and the client
26692
Much would depend upon the company that the PR executive is representing.  Generally speaking, a cable TV station which is geared for his target audience is the most cost effective, especially if the timing of the item is chosen correctly.
628228
Media doesn't effect the Governement.  Government effects media.   Media exlusivly represents private interest and thusly only reflects values and ideas of a handful of individuals.
662909
here is my answer with thanks to Roy H. Williams Nicknamed "the Wizard of Ads" i have editted some of the contents though\n\nOutdoor advertising/billboards: this reached out to more people but are limited to a picture and usually no more than eight words. \n\nRadio: Reaches the second most people for a dollar, however it can only be loosely demographically targeted. \n\nCable television: offering the impact of moving images as well as spoken words. It can be targeted geographically \n\nBroadcast television: Big prestige. Big bucks. But is able to target psychographic profiles. do note to buy specific shows and never to buy a rotator. \n\nNewspapers: Reach customers who are in the market to buy today. Unfortunately, people not currently in the market for your product or service are less likely to notice your ad than if it had appeared in another media. \n\nMagazines: may be expensive, but high-impact with tight targeting. Weakness is infrequency of repetition. \n\nDirect mail: Highly targeted, all the way down to the level of the individual but it is not cheap. \n\nYellow Pages: for customers who has yet to make up his or her mind.\n\nhope this helps =)
193131
Here's my b!tch about this whole thing: just like how cable television was originally billed, satellite radio was supposed to be a haven from gobs of commercials, but we see where that has gone.  I see a similar future for satellite radio.  And once it enters mainstream, the nanny-government won't be far behind...with their hands out demanding pennance.
621258
Not a single one on television or radio. \n\nSome press adverts in targeted publications can be interesting, for example for tech devices.\n\nAn Adverts job tho is not to work directly, but when you next go to the store and see 2 different products, to choose the one you saw advertised. This is the subliminal message they deliver.
325676
The airwaves are a public commodity. All radio and TV broadcasters must seek approval in an annual, public, "show cause" hearing. The purpose of this hearing is to prove that they have operated in the public interest. Passing this hearing allows a broadcaster to enter a bidding process to obtain another year of access.\n\nEach new prospective owner must undergo a similar public interest "show cause" hearing to defend their business plan.\n\nPublic interest shall include, but not be limited too:\n-- educational programming\n-- respectful, balanced discussion of public policy\n-- equal air time given to respond to opinion programming\n-- "free speech" programming (subject to equal air time rule)\n\nShow cause hearings are conducted on a per-station, not a per-owner, basis. The use of the public airwaves is a privilege, not a right. The proceedings outlined are contractual, not criminal. The burden of proof of public service therefore rests on the applicant.
278127
I work for a TV station, and I get this question a lot. It isn't anything that we are trying to do to get anyone's attention. Part of it is that the programs and commercials are produced by different production companies, so there are bound to be some differences. Another part of it is that programs often do not need to crank up the volume throughout the whole show. Like the person before me said, dialogue is often quite a bit softer than the music/announcer that you hear on a commercial.
824021
Depends when its being broadcasted...an ad in the middle of a prime time popular show on a major network will cost around 10 million dollars, while one shown at 4am in a show no-one watches will cost maybe 10 thousand.
41641
It depends a lot on where you live, how much advertising time you want to buy, the format of the radio station, and lots of other things. If you are serious about this, you can call up your favorite radio station and ask. Several stations are owned by the same companies, so it's possible that you could get your ad on a good mix of stations, depending on what you want.
7769
a repeater picks up a broadcast signal and re-broadcasts it.  So a commercial repeater business would extend the reach of uhf/vhf signals to outlying areas (most likely).
999937
Depending on what kind of information you're looking for, you might could check with someone in the sales department at your local radio station. They have software like Qualitap, for example, which is all about demographics. If they are recluctant to give you information, just act like you're interested in advertising with them.
321278
Im pretty sure that Cox offers cable advertising. perhaps the Cox Communications website is worth a try?
125074
please always ask a question in detail.\nTV, almost everybody watches TV, And every month 2-5 channels appear in the business. So, there 60%  chances for a company that viewers will see that ad. The cost is high but the recurring profit is much more for the companies.
910041
It isn't nearly as hard as many people think.  First, talk to the program directors and station managers for as many stations you can.\n\nBasically, form a production company for the show, and hire a radio marketer to present it to a number of different stations.\n\nBy the way, radio stations rarely pay for this type content.  You are allowed a certain amount of commercial time that you can sell to advertisers, and must leave the local stations time to sell their own advertisements.\n\nPerhaps you could contact Premiere Networks or Talk Radio Network.  If they are not willing to syndicate your show, perhaps they will give you advice about how to make your program fit the formats of radio broadcasters.\n\nGood luck to you, radio stations always need content in this particular day and age.
677866
Depends on the daypart, depends on the Arbitron data for that daypart.  It varies widely.\n\nWith media buying, it's important that you know your market and the proper demo for whatever it is you're advertising.\n\nRemember, whatever that sales guy/gal from the radio station says, they are looking to FILL DEAD TIME.  They will "throw in" a bunch of spots during hours when very few people listen just to make their spec look good.\n\nOne last note:  If you can't afford to really get out there and cover the market (with enough repitition and depth), don't waste your advertising dollars.
22537
What business are most interested about when choosing the right advertising media is Cost per thousand and return on investment. \n\nQuestions they will want answered are:\n\n1.What time is the program and days of the week?\n2.What station/s will be showing the program? \n3.Reach? (Ratings?) – how many people will watch the program. \n4.Cost per thousand – how much will it cost for their advertisement to reach one thousand people.\n5.Sponsors already involved?\n6.Credentials?\n7.And of course, offer them a great discount package, such as 6000usd for 12 30second ads (your base rate being 600usd). \n8.Offer product placements.