Executives, business owners, what makes you buy advertising space? Help!?
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They are probably very concerned about the content of your magazine.  Why don't you have a sample issue run up and show it to them?  \n\nUnfortunately, when buying ad space circulation numbers are very important.  If you already have subscribers, you need to share the number with your potential advertising clients.  Additionally, the cost is probably going to make a difference.  Have you thought about throwing in some sort of added benefit.  Something like...advertise with me for 6 months and I will give you a free full page ad for the 7 month.  Good luck!  P. S. -- What area are you in?
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ahoo! provides some fantastic tools to help small and medium sized business as well as large corporate advertising budgets ($3,000 per month and more). The best way to use the tools is to understand how they work and what customer segment they reach. Some of the tools are, Directory listings, local directories, paid and sponsored listings, videos, podcasts, article submission services, newsletter, eMail advertising, mailing lists, and more. You don’t need all of them necessarily, and targeting the right mix for your business products/service is vital to a positive ROI. Also, when expanding your business to the Internet you should have the top 3 Search companies in mind from the design planning to the method of adding content to each web page. Yahoo! has very clear guidelines for the best way to get your company listed in the Directory, and equally – what can get you blacklisted. It is very difficult to be blacklisted, but you should be aware of these guides. I would greatly appreciate the opportunity to provide you with more direct answers and a perfect Online Marketing Plan and execution proposal. My experience and contact information is provided in the source link below.\n\n\nit depends on your budget. i believe Yahoo! can offer you a package that will suit your budget as well as offer you the maximum exposure for your product.\n\ngo to this site: https://public.yahoo.com/leads-cgi/iso_l...\n\nand a Yahoo! representative will get in touch with you to discuss your options.\n\nyou may also call up their Sales Division: (617) 305-6032\n\ngood luck!\n\n\n\n\n\n\n\nhttp://searchmarketing.yahoo.com/arp/src...\n\nhttps://public.yahoo.com/leads-cgi/iso_l...
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In our website, we sell advertising space - both banners via CPM, sponsored text links, and newsletter advertising. In our experience, here are what advertisers are looking for when choosing sites to use for their advertising:\n\n1. Who are the visitors = It is important for advertisers to know whether your site's visitors are what they are after. More than just traffic numbers, they want to know whether they can get targeted traffic from your website. They want to know whether the customers they want are visiting your site.\n\n2. Traffic levels = Advertisers will often ask you how many visitors/pageviews/uniques you get in a month. Some will go to Alexa.com to check your traffic standing (not accurate, but many see it as a good guide). If you are selling banners through CPM rates for example, they will normally ask you how long it will take you to show the 20,000 ad impressions they ordered (or how many they ordered).\n\n3. Your rates = how comparable your rates are with others.\n\n4. Customer service = advertisers want QUICK support from sites they want to advertise on. You need to be quick to respond to their emails, whether inquiring for your media kit or asking your ad rates or checking the performance of their ad campaigns.The key to understand is that advertisers will always look for metrics to help them gauge the ROI they can get from advertising in your website. If they don't think your site will not give them a good ROI, they will not advertise or renew their advertising on your site\n\n5. Monitor campaign performance = advertisers want to see how their campaigns are doing on your site, so they can make decisions fairly quickly whether to change the creative, pause the campaign or increase the campaign. You need to be able to provide them with real time statistics. We use phpadsnew and it is just great (and FREE!).\n\nAs to what rate to charge, the amount depends on a number of factors:\n\n- Who is your audience and how desirable is your audience to the advertisers? If your audience are techies or those who have the propensity to purchase higher-ticket items, then you can charge a higher price as compared to an audience of students.\n\n- What is the rate of comparative websites in your niche? You don't want to overprice yourself out of the market yet you don't want to undercharge as well\n\n- What is the rate advertisers are willing to pay in your site? You may charge $5 per CPM and yet for months nobody's taking you on the rate even though you may get inquiries -- this implies that advertisers think your rate is too expensive. But if you charge $0.50 per CPM and advertisers are flooding in, then you may be too cheap and can afford to increase your rate.\n\n- What is the CPM you get from other advertising vehicles? Do you run Google Adsense, and if so, what is your effective CPM rate with them? Or if you run banner ads through ad networks like Burst Media, Valueclick or Tribal Fusion, what is the CPM you're getting? You can use those values to help you gauge your rate.\n\nSince you're just starting in the game, experiment and see what rate the market will bite. You can start at $1 per CPM and see how it goes.\n\nIn terms of accepting payment, majority (99.8%) of those who will advertise will pay by credit card so make sure you have your own merchant account as well as Paypal.
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Turning a real estate (piece of land) into a profitable business is not only by constructing a building of some sort such as apartments or a hotel. One can rent or purchase (depending of the countries laws) this land from the local municipality and get permission to construct the outdoor (billboard) structure. If the location is favourable then you can sell this ‘space’ as advertising space. Every billboard you see on the streets belongs to an outdoor company and these in turn rent this space to advertising agencies and advertising clients directly. The advertising agency rents your billboard and creates the advertisement for one of their clients that agrees to advertise in your ‘space’/’location’. Your billboard structure is then considered as any other building that can be rented out because someone is paying you to use your space (structure).
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Businesses are always looking for some method to help with branding their name. Lot of research has shown Brand Recognition is a significant contributor to sales. Promotional products are a simple yet effective method to help with branding. Finding web sites that cater to business owners and are frequented by business marketing managers and owners will be a great place for you to purchase advertising. CNBC.com is a heavily visited website where many business owners and ceo, and the like frequent. You may also want to check out emarketer.com for advertising space. You can hire thousands of webmasters to sell your products too and only pay them a commission on sales they produce. For promotional products you can likely use thousands of webmasters who all have business oriented web sites and they are always looking for products to sell for a commission. I would be happy to take a look at your web business and provide you some expertise on marketing your products and helping you get webmaster to sell your products. Please contact me through the source link below.
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Marketing is very important. While we may want customers to just flock to our businesses without us spending a single dime, oftentimes it does not happen. We have to work really hard to get them to learn about our products or services.\n\nBut marketing does not really have to break the bank. The key is to measure the return on your investments. If you have limited funds, think of the best way you can reach more customers. \n\nHere are some marketing tips that you can do:\n\n1. Direct mail. Prepare a well-crafted brochure and send it to your target markets in Sunnyvale. Find a vendor in your area renting mailing lists of business establishments or take the time and go over the yellow pages and get their contact information. You can read more of how to use direct marketing strategies here http://www.powerhomebiz.com/marketing/direct.htm\n\n2. Publicity. Publicity can oftentimes be more effective than advertising. Not only is it cost-effective (oftentimes you are paying for nothing), but also people are apt to remember an article about your business rather than advertising. People find a write-up or special feature about a business more credible and objective than a paid advertising. Publicity also reaches a wider audience: if you are lucky, the national media might even pick up your story. Contact an editor of your local newspaper and pitch your story. Read the article "Leverage the Power of Publicity for Your Small Business" \nhttp://www.powerhomebiz.com/vol27/leverage.htm\n\n3. Press releases. Send out press releases through your local newspapers about your business. Whether it is about your story or about a sale you are offering, press releases can be very good exposure for you. You can read more about how to harness press releases for your business here http://www.powerhomebiz.com/marketing/public%20relations.htm\n\n4. Use the Internet. The Web can be your online brochure. You can use it to refer your potential clients for more information about your business; and it could also generate clients for you directly. Some of your potential clients may be looking to the Web for a floral designer, and you need to have a strong presence there as well.\n\n5. Network. Join and be active in your local business organizations, chamber of commerce, etc. Increase your visibility in the community. You can find more information on networking here http://www.powerhomebiz.com/marketing/networking.htm\n\n6. Word of mouth. This is the best form of advertising for your business - afterall, it is free. Read "Secrets of Word Of Mouth Marketing" http://www.powerhomebiz.com/vol154/wordofmouth.htm\n\nI also suggest you read the following articles on marketing:\n\nLow-Cost Promotional Strategies for Home Businesses http://www.powerhomebiz.com/vol149/promotion.htm\nMarketing Without Advertising http://www.powerhomebiz.com/vol54/marketing.htm
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This is a very broad scoping question.  Each specific industry will spend a different percentage of gross revenue on advertising.  If a company has good exposure to a physical location, lets say they are located on a busy street and they are a retailer, they don't need a large budget for advertising.  Furthermore, product specific companies will fluxuate advertising costs based on where they are in the product life cycle (Educational advertising costs may be larger than other costs).  \n\nThere are two primary ways that a company can decide budgets for advertising; top-down and bottom-up.  Imagine upper management on top and marketers on bottom.  In a bottom up situation, the marketers will design the budget and propose it to management.  In a top-down approach, the management will give marketers a budget cap.  From here, it gets more intricate and complex as to how actual figures are determined, but they are mainly determined by an analysis of your target market and the eficacy of different advertising channels in communicating the marketing message to said audiences.\n\nOverall, advertising is normally one of the largest expenditures that a company makes.  Consumer electronics companies like Sony and Panasonic spend a large amount on marketing.  Advertising is a part of marketing and represents a large portion of the marketing budget.  But, again, it all depends on the specific company and its current exposure and what point on the PLC you are talking about.  Answer those questions and you should be able to find a more specific answer via your resources.
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sales....any kind of sales.  in fact, i have to put up with these people all the time!!!!\n\nalso, big business.  they are the ones running it...well, not running the whole thing, but they are trying to get there.
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MARKETING.YOU WILL ALWAYS BE SHORT ON ONE OR THE OTHER AND HAVE TO KEEP BUYING,THAT IS WHAT I CAME UP WITH WHEN I ASKED MYSELF THE SAME QUESTION ONCE.
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There's no perfect answer to your question, but generally, your best 'bang for the buck' will come when your advertising is targeted directly toward the people that you expect would buy the product.  For example, if you're a skiwear maker, you advertise in Skiing Magazine, not Cat Lovers Guide, etc.\n\nSpend some time thinking about your clients, and find out what they are likely to read...advertise there.
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First of all do a SWOT analysis and assess your company versus others in the market. If it is highly competitive then you need to increase advertising spend to improve your market share position. Ideally, it should not exceed 5% of your total sales. More importantly, you should also assess the impact of your campaign. was it effective? did it improve your market share position? if not you are throwing good money out the window. I strongly suggest that you source a good AD agency that has a proven track record before you try and look for a cheap one. In the end you improve the likelyhood. All the best.
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advertise on the radio/newspapers/television, go to marketing events, network, realtors, lots of places. who's your target market?
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Most of my team simply tracks ROI. We really work towards an average cost to acquire a customer. Then we look at overall customer profitability: average annual profit per customer - acquisition cost. We have unqiue telephone numbers set up for each advertising campaign we run offline and we have web beacons on our website so we can tie all revenues and profit online to where the advertising dollars were spent.
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The size of your budget will dictate the marketing mix.  i.e.  can u afford national TV advertising.   Also before u start to focus on marketing mix u need to build a formal business plan which should include a marketing strategy and execution plan...
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The best way to move into new markets to find markets that are adjacent to the market you are already in. Don't try to stretch to completely new markets - it is too expensive. \n\nFind customers within your existing business who fit in both your current and adjacent markets and ask them how they learn about new products/services in their other market (what they read, what sites to they visit, what keywords to they use on Google, etc).  All this will help you find sources of media that best target these buyers.\n\nThen I would try to get PR before advertising. It is often less expensive and more effective.  If you have never used PR (Public relations) before, I have a suggestion. My friend opened up a business in a new market. To get local newspaper coverage, he went to the newspaper and asked which local PR specialists the newspaper liked to work with. Then he hired their recommendation to get him ink in the local paper. It worked like a charm.
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If you find someone willing to do that I'm interested - I have land as collateral and can't find investors. :-) \nThe thing that raises my ? though is NO company can GUARANTEE you 50 prequalfied customers a day. This sounds like a scam. They contacted you. The radio and tv ads - how many and how often and for how long? And internet - not a lot of cost there. Billboards aren't that expensive. They will answer the calls and screen them...ok but to guarantee 50 a day that are qualified for your business...without even knowing what that is that sounds awful high. Out of internet, radio ads I was lucky to get...well...NO calls and it was for food. Everyone eats. I would really seriously look over that with a fine toothed comb...something does not sound right. Guaranteeing you will make X number of $ but it takes $35k to get started now sounds like a scam to me. Be careful
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word of mouth.also, don't spread yourself too thin by marketing to everyone. find you target market.