i need a good published source as to how we are susceptible to marketing.?
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I studied marketing at university, and I have to admit that the best book on the vulnerability of the masses to marketing is Influence, by Robert Cialdini. Billionaire Charlie Munger refers to it as the book to read to understand how people are deceived by marketing techniques.\n\nIt is really, really powerful. The book is an eye-opener I recommend to everyone.\n\nGood luck on your speech!
954777
Have a look at some of the articles on advertising at http://www.hammocksurvivalguide.com/\nYou might find some really useful info.
1003545
if you sell a snack once, no matter how many you sell - once, you will never sell enough.. \ni think a major issue is to realise it is a repeat market type of business. \nIf your product is not liked, give it up.\n\nBest way to start to see first of all whether it is liked it to do alot of personal work with giving away taste testing, possibly in a mall / supermarket or on the street corner. If people don;t like it, forget it, its over.. if they do, then begin with a shop (or outside it with the shop owners permission as a marketing ploy) give away taste testers, tiny little bites of it, with some colour flyers with a description of how good it is taste and let them know if they really want some, to go in the shop and buy one, or a packet...\nand then just do the same thing, area by area and you will build a region...
17326
The best way to move into new markets to find markets that are adjacent to the market you are already in. Don't try to stretch to completely new markets - it is too expensive. \n\nFind customers within your existing business who fit in both your current and adjacent markets and ask them how they learn about new products/services in their other market (what they read, what sites to they visit, what keywords to they use on Google, etc).  All this will help you find sources of media that best target these buyers.\n\nThen I would try to get PR before advertising. It is often less expensive and more effective.  If you have never used PR (Public relations) before, I have a suggestion. My friend opened up a business in a new market. To get local newspaper coverage, he went to the newspaper and asked which local PR specialists the newspaper liked to work with. Then he hired their recommendation to get him ink in the local paper. It worked like a charm.
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I think you should study the market a bit and learn about people. Then define what you product communicates and what offers. Then you decide your best strategy. For nutrition products, you could use network marketing. If there's a nutrition chain in the market, you should talk to them. Over at the internet is a good way to find local representations. Remember that your web page should be very persuasive. In the end, I think you should get some marketing advice from a friend or consultant.
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Hi, I swear to you - I am not giving you crap - the answer is to ASK YOUR CUSTOMERS and secondly as your other suppliers.  But yes your customers can be HUGE sources or free and Valuable information.  At 1 time I built a chain of stores simply by asking the customers 'what to carry' and 'where to buy' type of questions.  \n\nGood Luck & Thanks!
259161
Your question is too vague.  There are many more than five "philosophies" that can guide organizations in carrying out their marketing activities.\n\nExplain.
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Which responsibilies and ethics you should take in account while marketing your products or business. Its a long time since i read Philip Kotlers book but found this presentation for you\n\nhttp://cas.uah.edu/berkowd/webpage/MKT600/KOTCHA20.PPT#256,1,Chapter 20
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I would suggest visiting the American Marketing Association website (www.ama.com), or your local marketing group. Usually all cities have marketing groups, you can attend one of their meeting and get referrals. Good luck!
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Below are examples of tools available on the Web right now that can help marketers reach their segmented markets\n\nhttp://www.claritas.com/claritas/Default.jsp?ci=3&si=2&pn=mybestprospects\nhttp://www.sric-bi.com/VALS/\n\nOther articles:\nhttp://www.toolkit.cch.com/text/P03_1036.asp
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Use beareau of statistics information [usually free to get] to determine the demographic makeup of the market and where they live..eg first mortgaes second etc.\n\nThen find out as much as you can about where your competitors sourse leads and clients.\n\nIf the advertising budget is lean, try print media in geographical locations identified by your research  eg housing estates or neighbourhood identified with good property turn over, land sales, or whatever is desirable to that setor of the demographic pie chart.\n\nWhen choosing local print media, research which paper or magazine within the demography is most trusted..this can be more important that circulation.\n\nAlso consider free magazines for your target group that are handed out a train stations or bus stops as these are often read by people to pass the time...remember find mags for people whose public transport leads them to the appropriate location..either a suburb that turns over propert sales..or to the suburb from which most people want to move.
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here you can find good marketing concepts as well as examples\n\nhttp://www.marketingprofs.com\n\nhttp://www.google.com/search?hl=en&lr=&q=good+marketing+concepts&btnG=Search
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I would say the continual shift of control from marketer to consumer.  Consumers are controlling how and when they access marketing messages, so marketers have to be more and more relevant and targeted.
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visit.....\n\nwww.maturemarketinstitute.com/
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Hello I recommend a book by Shel Horowitz, "Marketing without Megabucks". Many viable low and no cost marketing strategies.  You can also visit his webiste and search the archives, the link is below. The 2nd link is for an article pertaining to starting your business on a shoestring budget.\n\nGood luck
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http://www.cnn.com/books/beginnings/9807/reading.people.cnn/index.html\n\nhttp://www.referenceforbusiness.com/management/Comp-De/Consumer-Behavior.html
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try the Harvard Business News they have some good articles