analysis marketing external influences?
82773
A key to marketing analysis is what other influences are affecting the potential consumers.  \n\nDemographics allow marketers to determine affordability, need, competition, interest, preferences, etc.
591774
Market research on the other hand is also known as industrial analysis. it has got much to do with the market forces like competition, prices, suppy demand...much to do with finance and conomics.\n\nmarketing research is internal. u carry out research to answer some questions. like should the company increase price. does the ad works,, which positiong strategy is best...\n\nso market reserch is wholistic and external....while marketing rearch is internal and company specific
117069
depending on which sectors in particular I would recommend one  of the major market research publishers such as Mintel or Key Notes. Alternatively keep an eye out for industry related research in newspapers such as the FT which regularly issue sector related information.
281807
Customer buying behavour depends on several factors one of which is level of involvement.\nInvolvement is:\n- Level of interest in the product.\n- Importance of the product.\n- Consequences of buying the product.\nMoreover, percieved risk is associated with buying products:\n- Physical risk.\n- Financial risk.\n- Performance risk.\n- Time risk.\n- Social risk.\n- Ego risk.\n\nProducts that have high involvement are usually those that are expensive (cars, house etc.) and those products that are seen by others (suits, dress, accessories, etc..)\n\nProducts that have low invovement are usually cheap and un-seen products (sleeping clothes, grocery, etc..)
1091968
Any projection, even in a known market, involves assumptions.  In your case you will have to make a few more, but that is OK.  The key is that you clearly state what your assumptions are.  Then as you gain knowledge of your market and your customers, you can replace assumptions with data, or at least educated assumptions.  \n\nI would suggest starting with some identification of what you consider your market.  Quantify the market (how many companies, how much do they spend on similar products or services, etc.) This type of information should be pretty available unless your product is very obscure or new.  Then, once you know the size of the market, identify and quantify your competition.  How much are they selling to your customers?  How much do you expect their market share to change?  Calculate some measure of market strength or expansion.\n\nSubtract your competition from the market capacity and that is your potential capacity.  I hope this helps!
944446
Google that and you will find as I did that there is a wealth of information on external environment analysis within health care!!!\n\nGood Luck!!!
449020
If you look at the marketing mix in ICT age you will find out that in win-win busineses some activities doesn't have a clear relationship with gain the capital or customer! Keep contact if you would like!
941583
What exactly do you mean?\n\nThe "overall influence" IN Hollywood...(i.e, their "motivation")...?\n\nOr...do you mean...\n\nThe "overall influence" OF Hollywood...(i.e., influence on the world)...?\n\nEDIT:  Thank you - I think I fixed the problem - I was linked to a very old e-mail address that no longer exists.\n\nI'm sure there is some effect worldwide....I wish this was not true.  It would be like me drawing conclusions about India from "Bollywood" musicals.\n\nIt is unfortunate that movies have this kind of power....but - it's there.
1171590
Yes I do think their is validity in those arguements.  I was a district manager for a shoe company in NY but lived in TX.  I had 15 locations and prior to my district positions I ran many stores.  The Market Managers would send sales plans and strategies as a blanket for the company.  However, regions are different and within those regions locals and customer patterns would differ as well.  Malls that were on fire 10 yrs ago were now failing, due to other malls opening up.  The Market managers would want to run the same Promo's or window displays and they were were not what that market needed.  My best example was Memphis.  Memphis, TN has an older mall in the middle of the city (been there forever) and newer malls opened in the burbs, well, the same inner city marketing was needed to be different for the customer was different.  The older mall was now shopped by predominantly black women and their taste differed from the Suburban mother who is shopping for herself or her daughter.  The window displays , marketing strategy needs to be examined.  My advice, what ever your business, Talk to the low man on the totem pole,  Realize the experience is not there, hence the negativity and show them your listening...
88565
Try CRMguru.com or Marketing Profs (find it in google)
645310
I would say the continual shift of control from marketer to consumer.  Consumers are controlling how and when they access marketing messages, so marketers have to be more and more relevant and targeted.
1053088
Ok i've done this before and this book is brilliant \n\nAdvertising and Promotion: An intergrated marketing communications perspective by George E. Belch and Michael A. Belch. There's too much info 4 me 2 type it up here plus i cant put in the diagrams i have the 6th international edition
875960
External influences would be your clients or potential clients (how they behave), your competition, your boss and your company guidelines, and the solicitors.  Also, the current economy, interest rates and home prices would all influence the Estate Agent.
430667
Some consumers are affected by light and smell. It was in a video I watched in my class last week. Also music affect sonsumers since a fast-pace music like Hollister in the mall gets people in and out while spending lots of money while in the dark environment so they can't see the actual quality of the good being sold. But in a supermarket the music is slow and keeps you there longer and the most popular items are placed in the middle of the aisle because that's where consumers tend to slow down and actually look for what they're looking for. But how they get these results is probably from anonymous research or feedback about the stores' setting and environment. Or the people can willingly take part in surveys and get paid to do it like some people are today.
341302
Work on logic games; that can help with general reasoning. \n\nWhat are you trying to analyze? Work situations? Shipping? Personnel? There's a lot of books and resources, some probably available at your library, that give strategy for various aspects of business. Sorry I can't be more precise, but your question is very broad.
602407
Online (no seriously), seo, etc\n\nAnd probably referrals (client testimonials) and local networking, possibly advertising.
299986
1. Objective of the Research\n•Summary and explanation of why the research is being done, what you hope to learn and for what purpose the information may be used \n\n2. Description of the Market \n•General Description\n•Target Market(s) \noWhy this particular market(s) was chosen \noWho are they - complete profile (e.g., demographics, psychographics, behaviors) \noWhat benefits do they seek (i.e., what points-of-pain or problems are being solved) \noWhat factors can affect their purchase or use decision \noWhat attitudes do they have about the products/services currently or not currently offered \noHow is the product used \n•Products and Services that appeal to the target market \noIn general terms (not particular brands) what is currently appealing to this market \noIf there are no current providers, what types of products/services may appeal to this market (i.e., what is used now to solve the problem). \n\n3. Market Metrics \n•Size estimates (current and future) for: \noOverall market \nCurrent size \nPotential size \nActual penetration of current products/service within the total market \noIndividual market segments \nCurrent size \nPotential size \nActual penetration of current products/service within the total market \noUsage rates \nFrequency of product purchases \n•Growth estimates (current and future) for: \noOverall market \noIndividual market segments \n4. Competitive Analysis \n•Summary of Current Competitors \noListing by market share ranking (by each target market if possible) \n•Current Competitors - full analysis of top competitors including: \noProducts & Services (e.g., description, uniqueness, pricing, etc.) \noMarket share \noCurrent customers \noPositioning and promotion strategies \noPartnerships/Alliances/Distributors \noRecent news \noSWOT Analysis - Strengths, Weaknesses, Opportunities & Threats \n\n•Potential Competitors \noExplanation (though not as detailed as Current Competitors) on who they are or maybe and why they are seen as potential competitors \n5. Additional \n•Extraneous Variables \noDiscuss factors that may affect this market (e.g., technological, social, governmental, competitive, etc.) \n•Market Trends \noWhat is expected to happen