problems of global advertising?
92425
Some of the biggest are:\n- Costs are high\n- Languages differ\n- Different people respond differently to the same message \n- Cultures see different meanings in colors (red is for weddings in China, try that in the US!) \n- No one place to go to place the ads (thousands of newspapers and tv stations...)\n- Ensuring local suppliers can meet sales demand (people get real unhappy if you advertise a product they can't buy)
1068570
Your email link is not working. My company is looking for people in Hong Kong to help with marketing there. Are you in UK or HK? Write back to Bruce at boatclub@go.com . I will send more info.
7903
Check out this article on Links Direct:\n\nhttp://directmag.com/news/marketing_network_holdings_international/index.html
1137277
You would do better to directly contact prospects currently advertising using other media and radio stations. They are the lowest hanging fruit since they already understand the benefit/value of broadcast advertising.\n\nFind out when their current campaign gets reviewed and be sure to follow up a month before then with your offering.\n\nSorry to avoid the question but this practice has served me well for years in the business.
918858
Visit \nwww.advertisingknowhow.com\nGood site you can subscribe to the free mailing list. You will receive a lesson every day. Hope this is useful.
992404
I agree!  It's gotta be bacause there's a lot of money in commercials.  If you got paid on your local channel to show commercials you probably would.  They just need to keep'em at home and not at the theatre.  Isn't  it China where you don't have to watch commercials because they don't show'em unless you want to pay tp watch 'em!  Bring that to the US!
255599
Sure it does.  Advertising contributes and speeds up globalization by getting the word out about new products or services that will save time or help out in some way.
461239
The World Advertising Research Center has a number of very interesting studies on the future of interactive advertising.\n\nhttp://www.warc.com/Search/IndexSearch/Browse.asp?txtLevel1=Other%20Marketing%20Communications&txtLevel2=Interactive%20marketing
201292
"Global localization" can refer to a broad-reaching or world-wide (global) strategy for the customization of materials to suit specific languages and locales (localization).\n\nIt can also refer to a local backlash in response to a perceived globalization "agenda" in a marketing campaign. That is to say, an increased focus on local traits/products in an effort to counteract the forces of globalization.
133673
A global product is one that satifies a need in many cultures.  Take telephones, I wish someone would.  They are cross cultural because they are a means of communication, regardless of language.  Bicycles are used around the world.  They are a source of transportation.  Are you getting the picture.
1053088
Ok i've done this before and this book is brilliant \n\nAdvertising and Promotion: An intergrated marketing communications perspective by George E. Belch and Michael A. Belch. There's too much info 4 me 2 type it up here plus i cant put in the diagrams i have the 6th international edition
408458
No. It is global. Could be anyone from anywhere on earth.
464594
1. Globalisation. \n   \nNo longer can management think in the box. Focus is on the world much more than localities.\n\n2. Information Superhighway.\n\nThe World Wide Web has changed the way we market. Various options will need to be looked at before money is committed to any form of marketting.\n\n3. Delivery\n\nShipping used to be easy. With the world as your market, logistics have to be in place to meet these needs.\n\n4. International Laws\n\nThe boderless world however necessitates that we know and appreciate international laws which can affect us.\n\n5. Foreign Currency.\n\nHedging, Conversions, exchange rates etc all these are key to operating in the changing world .
295697
I disagree with Kaseem - I don't think that need is as critical in advertising.\n\nNor do I think it so much that sex sells so much as fantasy sells.  Want to sell cars?  Tap into the fantasy of the demographic you want to sell to.  Sports cars are sold with beautiful women, but trucks are sold with the wild west imagery and the macho factor.  \n\nAnd while beer and soft drinks are sold with party people, home cleaning supplies are sold with teddy bears and children. \n\nSure, all the people are pretty, but that's more an aesthetic than a sexual choice.  Actors who are noticably overweight or ugly are going to distract from the central message, and could end up causing accusations of discrimination.
412326
A bad product might be well within legal and health guidelines in another country. Don't blame a company in another country for trying to make money, blame your country's health guidelines for allowing them to sell it.
621258
Not a single one on television or radio. \n\nSome press adverts in targeted publications can be interesting, for example for tech devices.\n\nAn Adverts job tho is not to work directly, but when you next go to the store and see 2 different products, to choose the one you saw advertised. This is the subliminal message they deliver.
210489
OKay, you had a good point about the different countries thing....\n\nanyway, i suggest the following:\n\n- ADVERTISING: i read on guy writing in his book (a good one) the he rather buy a 1$ item and advertise for it in 10$, than buying a 10$ item...\n\n- INTERIOR DESIGN: get a pro., but don't let him get too excited.... if you know what i mean....\n- SPECIAL OFFERES: this will boost work and reputation, (e.g a hour in the weekend "or busy times" will give you 30 free minutes next time you come)but dont do the invoice thing, keep records in your computer... this will show yr customers that you care, and that you want the to get the free 30 min.\n- Try to put something that will make customers think that you have the latest (LCD screens, backlit keyboards, optical mouses or update those CPUs if they are old enough"U could also change the cases by others that have lighting on 'em or just add lighting on the ones u have)\n- Also, if most of your customers come for the network games, the try making a tourtment with prizes, & dont forget (advertising)\n- try updating games, put only 3 each 3 months, keep choices limited, but fresh and variated (e,g, counter strike, Fifa 2006, genirials)\n\nkeep in mind CHEAP ADVERTISING, Don't lose alot of money on that, specially if your place is not HUGE, just use colored flyres, bruchures, try printing a one way graphics on the shop front windows, and your car's back window....\nanything you could think of..\nthe possiblities are hard to count\nthese are some of the things you should do...\nalot also in the next stage...