what is the value of brand?
83691
Sounds like a homework question, but it's so open-ended that I think it's fair of you to ask here.  You'll get lots of different opinions and answers.  Here's mine:\n\nBrand is sort of like a reputation, except it's a reputation that companies/organizations try to make for themselves.  I don't know how old you are, but for a long time, people knew that "Coke is the real thing" and that "Everybody doesn't like something, but nobody doesn't like Sarah Lee."  These are examples of advertising to generate a brand.\n\nHow about something more clear and related to now?  Think fast about: 1) reality TV, 2) tissue paper, 3) coffee.  I'll bet you thought: 1) Survivor or Bachelor, 2) Kleenex, 3) Starbucks.  Even if you didn't, the point is that these are all "brands" - they convey certain ideas that make them the FIRST thing that you (or many people if not you) think of when they think of certain qualities.\n\nGood luck!
290479
Having a strong brand name decreases risk that consumers feel when purchasing a product (take a customer buying a car, he or she want a reliable one that will last for years, if there are two similar cars, same price and stuff, the customer is more likely to purchase the one with a stronger brand name, they feel that there is less risk associated with it),consumer can notice it more easier,\nhope thats what your looking for?
359970
If there is no differnetiator, your product will be the same as those from other brands.  Why would people buy your product and not from other brands?
174666
it depends on many factors such as:\n- Type of product\n- target market/customers\n- way of usage\n- new/old idea (competition or not?)\n- price of the product/service and the profit\nand many more...\n\nyou need to be more specified to eliminate some of the points above, and then we could start from there\n\n\nwhishing you all the best
282337
Depends on your requirements.  If you have a specific requirement that only a customized brand would satisfy, then go with it, recognizing that it may be more expensive.  If your reqirement can be met by a standard brand, then typically this is less expensive than customized and may be a better decision.
614668
basically, all of it boils down to the what, the need, and the value of the good or service and your personal value at what your doing. that will help you determine the value of what your doing. as for approaching the bigger sponsors, grow some balls and be confident without being obnoxious.
639733
You can pay anywhere from 120 dollars, to thousands of dollars, the features and quality will vary greatly, between the different models, that are available. There are hundreds of brands, and models, on the market today.
369594
First, brand products had done a lot advertisement before they "became" brand products. As they are so well-known, so many people won't need advertisement to KNOW the product. \nAnd normally, if brand products really need to have advertisement, they will show their advertisement on newspaper,etc, the places that are easier to notice. That cost a LOT. If they are that famous, they may not need to spend so much.\nSOME brand products are good, I mean the material to make it, the design, or other features that have good effects towards the product. The people will come for them without telling them to go. Because of being good, and that's why they turn into brand products~\n\nThese are just my silly view of points, I wish you won't mind me for giving these nonsense points~ ^_^
5955
Lets assume customers know all the products available in the market place. \n\nMost often there exists similar or substitute products in the market for example the chocolate market, Cadburys vs Nestle or in the soft drinks market Coca Cola vs Pepsi Cola or the car market. How would a potential buyer choose what brand to buy since it’s the same product? To answer this question we must think in marketing terms such as the 4 p’s which are product, price, place and promotion. \n\nPrice communicates a lot about the product such as, expensive means that the product is of the highest quality. Or cheap which can say – buy lots of me but don’t give it to your loved ones as a birthday present. \n\nPromotion is used to get customers to hear about the product and get them to try it. Product promotion is a strategy used to increase sales, increase product/brand awareness or get rid of stock. A product promotion could be a BOGOF (buy one get one free), by one get second half price, money off coupons, etc. These strategies are used to get customers to buy more of your product or simply try it for the first time.\n\nMarketing is the process of exchanging products or the art of persuading people to buy your product. I said exchange because a customer will exchange money for the product they are buying, with so many me too products in the market place a business has to do all it can to convince customers that their product is better than the competition for whatever reason, that’s the art of Marketing. Coming up with the right products, setting the right prices, selling the product in the best and most convenient places (having the product available for purchase), communicating the product to the public and convincing customers that your product is better then the competition is the art of selling.
43412
COST\nMoney, money, money (and time)\n\nBENEFITS - if done correctly -\nIncreased exposure of your product in its target market\nBuilding the brand of your company\nProfit baby $$
258978
The advantages are that the value brands are the same as premium brands in most cases.  You get to save money in the long run. The disadvantages is that some value brands may not have the same amount of solution or percentage as the premium brands.  But value brands do come out on top the majority of the time.
386495
there are two definitions for brand equity \n\n1. financial approach. net value - fixed assets\n\n2. customer based approach: the impact of differential knowledge of brand on marketing mix.\n\naccordong to keller there are two elements of brand equity. they are brand awareness and brand image.\nonce again each of the components is sudivided into sub components. if u want to read kellers article, u can see it in marketing research journal. \n\nwhile according to aaker brand equity is composed of 5 key components - brand loyalty, brand awareness, perceived qulaity, brand associations and other properiter measures. measuring these key componenst gives u marketing measure of bran equity.\n\ninterbrand measures brand equity on 7 parameters (i dont remember all of them but u can get them on the net)\n\nif u need more leaborat explanation u can contact me. i 'm available online from 11 am to 5pm indian standars time. my id is sandeep_1026@yahoo.com\n\nbbye\n\nhav a gud day
999223
From the article "Why Bother Building A Brand?" http://www.powerhomebiz.com/102005/brand2.htm here are ways branding translates into profit:\n\n1. Memorability. It's easier to remember the branded company than the "what's its name?" one. \n\n2. Loyalty. When people have a positive experience with a memorable brand, they're more likely to buy that product or service again than competing brands. \n\n3. Familiarity. Psychologists have shown that familiarity induces liking, and this makes even non-customers more likely to recommend a brand they know. \n\n4. Premium image, premium price. Branding can lift what you sell out of the realm of a commodity, with customers willing to pay more for the well-branded product or service. \n\n5. Extensions. With a well-established brand, you can spread the respect you've earned to a related new product, service or location more easily \n\n6. Greater company equity. Making your company into a brand usually means that you can get more money for the company when you decide to sell it. \n\n7. Lower marketing expenses. Although you must invest money to create a brand, once it's created you get a bigger bang for every marketing buck using it. \n\n8. For consumers, less risk. People tend to choose the brand-name supplier over the no-name one when afraid of the consequences of a mess-up. \n\nFor those reasons and more, branding fattens your bottom line.
756914
wht brand laptops do they sell?
912178
yes, it's a brand name
25579
As with any price question in a free market, the designer whould charge whatever the buyer will pay.  How much do you think a good logo will affect the success of your business?  After you know that, you can decide what it is worth to you.  If one designer doesn't like what you are willing to pay, find another.  Design students are a great resource for affordable talent.\n\nI would think the more pertinent price is what are you getting for whatever price you negotiate.  Do you get to keep seeing designs until you find one you like, or are you paying for 10 concepts from which to choose?  Personally, I would rather pay by number than hour.
892200
1) Brand is a promis of quality to the customer\n\n2) Products die buts brands do not.\n\n3) Can change the positioning of the product in the market \n\n4) differentiate the product from the competitor.\n\n5) promotional activites will be ezier.\n\nBut few disadvantages ...such as wrong/ unethical or false attributes can be infused to the brand by the manufacturer