Should product placement in television and in movies be controlled?
91719
By whom?  The government? Absolutely not.\n\nShould the film industry have enforcable rules?  Absolutely not.\n\nWhat is your objection (if any) to product placement?  Are you afraid that people will be subliminally drawn to a product because they saw it in the background of Friends or ER or Constantine?\n\nProduct placement is the new form of advertising that makes many shows and movies possible.  With TiVo and other commercial skipping devices gaining in popularity the television producers are having a harder time securing commercial advertising.
414596
I know that during films in the cinema it was common to have flashing images of popcorn etc to make people buy food and drinks during films.  This was made illegal in the 1970's I think so no longer happens.\n\nSubliminal advertising on TV is also illegal, and I suppose there must be a reason for it.
684446
This happens a lot in America too, and I suspect in most countries. The advertisers want to appeal to our sense of patriotism or make us feel an identity with their product. It's not illegal, but it sometimes does feel immoral.
333096
In the USA we have only our self control. There is very little ethicial control. We do have a TRUTH IN ADVERTISING law. We can't say that a product will make a person 12 inches taller when it won't, but the most a person would recieve in compensation is probably thier purchase price back. The leagal action would not be taken unless someone was severely harmed or killed because the cost of an attourney is high and the outcome is not sure.
751035
Sometimes marketers want consumers to forget if there was bad publicity about their product. For example when I was in high school Tylenol had a scare where someone had put something else in their product, it killed a few people.. bad press.  Then there was the incident in Colorado where the Jack-in-the-Boxes had served hamburgers that ended up with ecoli which killed some people too.  Now if you find a Jack-in-the-Box in Colorado it is something to write home about. Marketers have found there are some things no one forgets and so they stop making that product.
989341
I have been in the 'printing' industry for 34 years. My biggest clients are part of the "ad industry". Their profit margin is high. They pay well. They employ a lot of people. They 'circulate' a lot of money........kinda "wrong/right" situation........They brain-wash people (kids). We buy 'their' products,,,,,,,,,, and then we finish watching the 'show'.  Economically,,,,YES ! \nSocially,,,, for a small percentage !\n\nSome where in the definition of "public manipulation", I'm sure you would find the word 'commercial'.
829550
Not sure enforcing is the right word to use. But I agree that the power of the celebrities on the younger generation is powerful. TV is a powerful medium. And having these girls walking on the catwalk with a skeleton of a Zombie is definitely sending the wrong message to our kids.
93365
Not as long as you state that it's simply for entertainment, you don't own the characters (list them if you made your own) and that you aren't making any money off it. It's considered 'fair use.'
932054
Don't do it. You would be stealing. It drives up the cost of movies for those of us that pay for it. And you harm the movie industry, reducing the quality and quantity of their offerings.\n\nPlus they are monitoring this type of activity over the web. When they catch someone at it they tend to make examples of them, not pleasant.
487903
I can try, McDonalds and others like Burger king take the advertising to a new level. they use the new movies coming out as their tools. like ice age 2 ect, they make cups,\nnapkins & market toy's from movies ect. Look at there profits? I'll bet they make more than our gas stations-LOL\nI wish I could advertise my Children's books like that.
908909
commercials now a days have no relevance to the product.. it makes u think about the product doesnt it... thats what the advertisers want... to think about it.. and go buy it... or talk about it.. its their advertisement.
258817
Filmmakers can only control the showing of any portions of their movie that is released on the Internet.  The showing of any part of their film is under their control.  Any other information released is not under their control.  However any critic that would release the whole plot and ending of the movie would not be in the business very long.
941583
What exactly do you mean?\n\nThe "overall influence" IN Hollywood...(i.e, their "motivation")...?\n\nOr...do you mean...\n\nThe "overall influence" OF Hollywood...(i.e., influence on the world)...?\n\nEDIT:  Thank you - I think I fixed the problem - I was linked to a very old e-mail address that no longer exists.\n\nI'm sure there is some effect worldwide....I wish this was not true.  It would be like me drawing conclusions about India from "Bollywood" musicals.\n\nIt is unfortunate that movies have this kind of power....but - it's there.
327847
Well commercials are not suppose to work like that first of all. But occasionally i will go to a fast food restaurant because of a commercial. The way a commercial is suppose to work is when you see a product on a chimerical more than 3 times and you go to the store they want to be on the to p of your mind when you buy a product form a certain category
1059830
Personally, I think this is a problem with a lot of commercials.  I tend to mute the ones I am sick of.  I wish they'd realize that shoving this stuff down our throats every 30 seconds just makes us want to get away from their product, not run out and buy it.  Enough already!
791727
Of course they do it on purpose.  We live in a time when sex is everywhere and producer do ANYTHING to try and sell their product.
460490
An increasingly popular trend is through distribution. \n\nAs a father, I catch ads for Baby Einstein on other children or family marketed DVDs' previews. These are usually sister products packaged through the same distribution channel, a company that is itself related to the production company - and more importantly, the parent national conglomerate.  Since the Entertainment Industry remains competitive through conglomerated oligopolies, its not uncommon for products such as Baby Einstein to use their parent company's strategic channels for marketing as well as operations churn reduction.