What are the likely challenges one can face when completing a marketing audit?
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Not knowing what the heck is going on.
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planning, persistance, patience.\n\nbut above all- marketing.
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Which responsibilies and ethics you should take in account while marketing your products or business. Its a long time since i read Philip Kotlers book but found this presentation for you\n\nhttp://cas.uah.edu/berkowd/webpage/MKT600/KOTCHA20.PPT#256,1,Chapter 20
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First of all do a SWOT analysis and assess your company versus others in the market. If it is highly competitive then you need to increase advertising spend to improve your market share position. Ideally, it should not exceed 5% of your total sales. More importantly, you should also assess the impact of your campaign. was it effective? did it improve your market share position? if not you are throwing good money out the window. I strongly suggest that you source a good AD agency that has a proven track record before you try and look for a cheap one. In the end you improve the likelyhood. All the best.
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weaknesses that could b counted as assets by the management
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As with most network marketing companies, you are required to persevere.  There's certainly money to be made, but consistency is the key.  Rain or shine, you must be prepared to either knock on your neighbours' doors or, maybe, host a 'make-up' evening - where your friends and neighbours can try before they buy.\n\nGood luck with it.  If you don't choose Avon, please feel free to give me a bell on 0800 298 2384 for information on another business that may be right up your street.  Or you could email me your details, and I can post you a DVD for you to keep, that explains the business in greater detail.
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The question is do you want to be in business for yourself?  It is up to you.  You have to want to be successful!!  You have to have the determination to not give up.  Like any job/company, you will have good days and bad.  You will have no's and yes's.  One thing is for sure is that you will be surrounded by many positive people.  There is always someone willing to help and give advice.  If you listen to your director and follow the marketing plan you will be successful.  The hardest part of being successful is warm chattering.  It took me a while but I overcame my fear of it.  It will definately build your confidence.  I've been doing MK for 4 years.  I LOVE IT!!   Followup with customers is the key!!  The company is great and they give you all the tools to be successful.  If you aren't successful it is because you didn't try.
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A quick market survey to ascertain the need/demand assessment\nfor whatever the business you are intent to do.\nIn case if you have not thought of any project also this survey assist you in identifying a possible project in that location.\nWhen ones you identify the project/business, Ascertain any special skill is required. If so go for a short term course/appoint a skilled person.\nPrepare a detailed project report.This will help you in understating the Size of the project, Capital required to procure fixed assets and working capital requirement, Skilled/semi/un skilled personnel\nTalk to the Banker with your Project report.Convince him about the feasibility,Viability,profitability.At the time of installation of the equipments, recruit personnel.When ones the Funds are mobilised, procure equipments/Stocks If it is mfg.go for trial production.If it is Business, go for sales.
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Here's a link on how to conduct the audit.\n\nTo see examples of other people's powerpoint presentations, type  "Human Resources Audit" filetype:ppt into google. See link below.
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discuss it with the sponsor - they may have some ideas of how to do it - or might have restrictions on what you can record
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Probably one of the major challenges is once the s/w is in operation, invariably there will be changes made to it. This will give rise to new test cases that would not have been accounted for previously. Developing new test cases or redefining some of them will be difficult.\nAlso, it is important to determine how much is enough. It is not possible to test  all possible test cases due to time and budgetary constraints. So one cannot maximise testing but only optimise.
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The first challenge is getting hired, which will vary in difficulty depending on how low on the totem pole you are willing to start.  A B2B job required a lot more expertise than selling cellphones at the mall.  \n\nThe second, which is related to the first, is building credibility.  Selling to other companies is far differernt from selling cellphones in the mall.  Your clients will be more educated & sophisticated, both in general and in what you are selling and how it applies to their business.  I am assuming you're selling to medium to large companies.  They may even know more than you.  They will look to you as a solutions-provider, not just someone who'd hocking goods.  And if you can't deliver, they'll work with the next guy.\n\nThat's the third challenge.  The competition.  You're not competing with high-school dropouts.  You're competing with educated and trained professionals.  And they've done this longer than you.\n\nI personally enjoy B2B because of the relationships that you build, and the challenge of complex (and expensive) solutions.  You become a de facto part of the customer's business, and a part of its success.  I think that's cool.  I would choose a company that has both a track record of success, but also one that takes the time to nuture you and develop you, ultimately putting you in a position to succeed.\n\nGood luck!!!
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It is easier to answer what problem wouldn't exist!  But a few things to think about are:\n- redundancies\n- corporate culture clash\n- new processes\n- company stablility\n- new branding\n- new marketing collateral\n- new premises\n- change management\n- investor relations (if public company)
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be honest\nserve your customers well
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feedback whether positive or negative is key to business growth. From small things like letting applicants know WHY they didnt get a job after they were interviewed to analysing and learning from and responding to customer feedback.\n\nEven simple enquiries by email should always be acknowledged even if you can only tell the sender that you cant tell them anything at this time, at least the sender will know you received the email and will inform them when there is something to say.\n\nCommunication (two way) is key in every aspect of our lives both business and personal.
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Case studies of work your agency has executed for other clients is always effective. Hopefully your case study will highlight work for a company closely related to your target.\n\nBusinesses are very interested in ROI - Return On Investment. Therefore, present metrics you've used to track previous campaigns, as well as the "win" your client realized.\n\nAs with all advertising, building a brand is important. Therefore, try to market your company in ways that highlight your brand attributes.\n\nRemember that in your case, you have at least two target audiences: future clients and future employees.
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change problems to challenges.\n\nHigh wages and product cost cause several challenges to our budget costs