Explain the three elements that constitute the marketing concept?
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If you are referring to creative concepts, the answer is headline, image(s) and copy.
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Perhaps it is Product Data Management: \n\n\nOr Product-Differentiated Marketing:\n\nProduct-Differentiated Marketing - a marketing philosophy in which the seller views the market as a homogeneous whole, but produces two or more products for it; the products, differing in attributes (price, style, quality, etc), are designed to offer variety rather than to satisfy the needs and wants of different market segments. See Mass Marketing; Target Marketing.
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Information flow is of vital importance in ANY organization.  If the marketing staff focuses exclusively on external communications, any feedback from the market will not be communicated effectively to those internal sources best able to modify products to meet consumer demand.\n\nHope this helps!
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Market targeting would be deciding which market to go after like government, automobile, telecom, construction, education, manufacturing, consumer, etc.\n\nTarget marketing is to go after specific areas within a market like Universities, high schools, Telecom manufacturers as opposed to telephone companies, etc. It can become very targetted like going after History teachers, purchasing agents in one industry, Lions Club members, Cadillac owners, carpenters, graphic artists, etc.
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Be prepared for situational questions. Engineering as you know usually backed up by pure facts and numbers, everything is measured, sometimes this is called hard science. Marketing is more soft science, there is a lot of guessing in regards to what will work, what will not when it comes to developing something new. \n\nMy first source compares and contrasts engineers and marketers in the context of website analytics. My second source describes his interview with Microsoft regarding an interview for a marketing position.
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Well, the target market could be any group of customers who could use your product. It is better to prepare a priority list regarding to the level of usage of your product for different customers, then start your marketing procedure as per to that list
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Outline of a Marketing Plan\n\nYour written marketing plan need not be lengthy and complicated. You can even make it as simple as possible. It is an internal document where you can be honest and direct when describing your company's weaknesses.\n\nGordon suggests the following outline:\n\n1. Situation Analysis. Your first step is to take a comprehensive look at your company's challenges, its position in the market place, level and intensity of competition, and other factors that may affect your marketing strategies. This is the market research portion of your plan.\n\nChallenges. When you open your business, you are faced with the huge task of letting your target market know that you exist, and willing to serve their needs. You are faced with the challenge of communicating with your target market to get them to become your customers.\n\nPosition in the marketplace. Your promotional strategy should highlight the "unique selling points" of your business.\n\nCompetition. This involves a complete analysis of the businesses already offering your type of goods and services within your geographical area (e.g. county, town, and city). You want to learn how many businesses are already in the marketplace, what they offer, and where they are located. By looking at this data, you can identify the relative strengths and weaknesses of your competitors in the area of price, quality, selection, promotion, services, customer service/personnel support, facilities/atmosphere, and location. \n\n2. Target Audience. One of the most important segments of your market analysis involves identifying the people or businesses that may have a desire to purchase your type of product or service. The key is to know who buys what, how often, from whom, and what they may be looking for. If you are operating in a broad geographical market, you may have several target group - the primary, secondary, and so on. Your marketing plan should concentrate on reaching your primary audience, and allocating smaller budgets for the secondary market.\n\nProfile of primary audience. You should identify the number of potential customers, who they are, how often they buy, who they are currently buying from, how much they spend, and if they are brand or store loyal. This group is the segment of the market that will consume your type of goods and services, and hopefully still in search of a business to patronize. If you are a wedding planner, your main market is the engaged couple planning to get married within a definite time frame.\n\nSecondary audience. Utilizing a rifle approach, your secondary audience is those in the periphery of your main target group. \n\n3. Objectives. Marketing objectives quantify the results you are looking to achieve. By clearly stating these results in advance, you provide performance criteria against which your future results can be compared. Whatever marketing objectives you decide on, they should meet certain criteria. They must be realistic, measurable, and be guided by short, medium and long-term deadlines.\n\nProfit. Profit objectives state the bottom line progress you want your marketing efforts to achieve. You may set the goal of achieving 2 percent profit in your first year, and increasing it by 10 percent every year hereafter.\n\nMarket share. Market share objectives state your desired cut of the total industry sales pie, or at least the local industry. If the total revenue of all the wedding planners in your county is $2 million, how much of that is yours? If you only have 2% of that pie, you may want to increase your share to about 10% after launching your marketing campaign.\n\nSales volume target. Your sales volume affects your cost structure: the higher the sales that you generate, the lower your cost. Specific sales volume levels can give you more bargaining power with your suppliers. Sales volume objectives should clearly state the total goods or services you intend to deliver. Your goal can be to increase your sale
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I think you should study the market a bit and learn about people. Then define what you product communicates and what offers. Then you decide your best strategy. For nutrition products, you could use network marketing. If there's a nutrition chain in the market, you should talk to them. Over at the internet is a good way to find local representations. Remember that your web page should be very persuasive. In the end, I think you should get some marketing advice from a friend or consultant.
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Segmenting Targeting Positioning STP\n\nwhere you basically:\n\n1. Segment = Break the market into smaller, more homogenous segments \n2. Target = Specifically target the discrete market segments \n3. Position = Position the product or service to appeal to the targeted segments
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MULTI LEVEL MARKETING(M L M)\n\nit is indeed a very good concept fpr getting large scale success but one has to toil a lot to achieve in this multi level marketing......\n\nadvantages:\n1.not wasting money un necessarily for advertising:\n2.here the consumer is the dealer....benefit is directly acheived without any brokers.......
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None of the above. \n\nSales Representative must have the complete knowledge about the product he is going to sale. All the technical features specified by the Manufacturer of the product. He can explain it in normal way by giving real life examples.He should have effective communication skills to convince the prospected buyer or consumer. He should be selfmotivated to earn as much as commission and to achieve the specific sales target given by the marketing manager.
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IF YOU ARE PLANING STRATEGY FOR SMART MARKETING:What you should be looking out for is(1)\nCorporate Identity: You should be looking out for the unique visual reminders, symbols, or separate it from the others it’s corporate name, product/services, trade characters took out for the business environments. Structures, then see to the logos, slogans, graphic designs, colours, price.Sold variable cost per unit, contribution. Fixed expense then profit. Product packaging delivery all this and a host of other attributes make the product the best or worst of colours (David Bernstein) describes identity as a planned assembly of visual cues by which the customer can recognise a Company and discriminate one company form another and which maybe used to represent or symbolize the company.
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Marketing management is the analysis, planning, implementation, and control of programs designed to manage mutually beneficial exchanges with markets. \n\nHope this helps!
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Know a lot but then i didnt understand what u needed. if u exactly needed the distinction btween the two there is hell lot of diffrence. Advertising is a subset of Marketing. If product marketing scope is confine to 4Ps-product, price, place, promotion. Advertising falls under the category of promotion
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1. Objective of the Research\n•Summary and explanation of why the research is being done, what you hope to learn and for what purpose the information may be used \n\n2. Description of the Market \n•General Description\n•Target Market(s) \noWhy this particular market(s) was chosen \noWho are they - complete profile (e.g., demographics, psychographics, behaviors) \noWhat benefits do they seek (i.e., what points-of-pain or problems are being solved) \noWhat factors can affect their purchase or use decision \noWhat attitudes do they have about the products/services currently or not currently offered \noHow is the product used \n•Products and Services that appeal to the target market \noIn general terms (not particular brands) what is currently appealing to this market \noIf there are no current providers, what types of products/services may appeal to this market (i.e., what is used now to solve the problem). \n\n3. Market Metrics \n•Size estimates (current and future) for: \noOverall market \nCurrent size \nPotential size \nActual penetration of current products/service within the total market \noIndividual market segments \nCurrent size \nPotential size \nActual penetration of current products/service within the total market \noUsage rates \nFrequency of product purchases \n•Growth estimates (current and future) for: \noOverall market \noIndividual market segments \n4. Competitive Analysis \n•Summary of Current Competitors \noListing by market share ranking (by each target market if possible) \n•Current Competitors - full analysis of top competitors including: \noProducts & Services (e.g., description, uniqueness, pricing, etc.) \noMarket share \noCurrent customers \noPositioning and promotion strategies \noPartnerships/Alliances/Distributors \noRecent news \noSWOT Analysis - Strengths, Weaknesses, Opportunities & Threats \n\n•Potential Competitors \noExplanation (though not as detailed as Current Competitors) on who they are or maybe and why they are seen as potential competitors \n5. Additional \n•Extraneous Variables \noDiscuss factors that may affect this market (e.g., technological, social, governmental, competitive, etc.) \n•Market Trends \noWhat is expected to happen
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That is the first step to achieve your marketing efforts,  Companies are created based in specific products, you create you company based in your ideas to enter a market and satisfy a need, this can be done based in demographic analysis, costumes, tastes and preferences of your specific market, so it is very important to keep your product very clear in mind, only when you know very good your Product / Service you can identify your market segments, identify your competitors and check what they are actually doing and how are they achieving it and based on your competitors start creating your marketing strategy.
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It is the part of a business plan that outlines how you are going to promote your product/service, the timescales and costs involved, who your main target audience is and how many there are, and potential niche markets you could target in the future in order to expand.\nFor more info, enter "business plan" or "marketing strategy" into a google search.