what are the advantages and disadvantages or using licensing as a market entry tool?
536854
['quick, easy entry into foreign markets, allowing a company to “jump” border and tariff barriers.', 'lower capital requirements.', 'potential for large return on investment (ROI), which can be realised fairly quickly.', 'low risk, since you enter with an established product and you take fewer financial and legal risks.']
1106821
You won't be hacked for activating a software license from any product key found online, but some keys have so many times they can be used before they are marked as invalid / become unusable. The program itself would have to have a Trojan or Virus for a threat to occur.
224642
Political Risk Although competing in international markets offers important potential benefits, such as access to new customers, the opportunity to lower costs, and the diversification of business risk, going overseas also poses daunting challenges.
1403282
['Advantage: Improving Sales. Launching a product globally means more markets in which to sell. ... ', 'Disadvantage: New Regulations. ... ', 'Advantage: Learning to Compete. ... ', 'Disadvantage: Different Cultures.']
374653
['Foreign market entry options include exporting, joint ventures, foreign direct investment, franchising, licensing, and various other forms of strategic alliance.', 'Of these potential entry models, licensing is relatively low risk in terms of time, resources, and capital requirements.']
691633
['Advantage: Fast Client Communication. ... ', 'Advantage: Availability and Portability. ... ', 'Advantage: Reduces Shipping and Mailing Costs. ... ', 'Disadvantage: Vulnerability to Loss. ... ', 'Disadvantage: Accessible to Others.']
903350
['Higher Returns on Investment. ... ', 'Improved Efficiency. ... ', 'Increased Speed of Delivery. ... ', 'More Management Time. ... ', 'Ease of Employment Handling. ... ', 'Loss of Control Over Business Processes. ... ', 'Concerns on Privacy and Intellectual Property (IP) ... ', 'Quality and Turnaround Time Issues.']
144636
['Something you are passionate about. ... ', 'Specific market niche. ... ', 'Low start-up cost. ... ', 'Low fixed costs. ... ', 'Deep funnel. ... ', 'Recurring sales to your clients.']
1281115
['Not Getting Business Licenses. Business licenses are the permit from the government of your country. ... ', 'Wrong Selection of Employees. ... ', 'Not Securing Your Business Trademarks. ... ', "Not Defining Your Company's Policies Clearly."]
1212572
['Firms can gain new customers for their products.', 'Foreign operations can absorb excess capacity, reduce unit costs, and spread economic risks over a wider number of markets.', '. ... ', 'Competitors in foreign markets may not exist, or competition may be less intense than in domestic markets.']
1176310
["Broadens the reach of a company's target audience.", 'Increases marketing exposure.', 'Extends its marketing budget.', 'Broadens the scope and purpose of marketing strategy, allowing a company to market in a variety of new ways.', 'Saves money.']
1245285
Licensing software using a SaaS based model also provides greater flexibility to the customer. With the pricing based on a usage metric the customer only pays more for the product when they are receiving extra benefit from it. This also allows the customer to scale into the product over time.
1371513
['A single seller.', 'No substitutes.', 'Barriers to entry.', 'Almost complete control of market price.']
1052615
['Evolving the business model mix. ... ', 'Adapting the enterprise to new realities. ... ', 'Enabling new advertising currencies. ... ', 'Engaging consumers in new experiences.']
363750
['Threat to intellectual property. When imports come in more easily, domestic producers can easily access them, allowing them to copy the ideas and sell them as knock-offs. ... ', 'Unhealthy working conditions. ... ', 'Less tax revenue.']
49815
['What are the demographics of my target consumer?', 'How do my target consumers currently use my product?', 'What problems can I solve that my competition cannot?']
340413
New Opportunities One of the major benefits of international marketing includes business growth, which can be identified by conducting a direct competition analysis. By doing this, you will gain better understand of the products and brands in your industry that are rising in popularity, and just why that is the case.