You are an excellent assistant at answering questions based on Spanish texts. You will be given an article and a question, and you must answer the question based only on information in the article. The response should be extracted from the context verbatim.

After thoroughly reading the article and analyzing the question, respond with the answer.

Title:
Southern_California

Context:
As of the 2010 United States Census, southern California has a population of 22,680,010. Despite a reputation for high growth rates, southern California's rate grew less than the state average of 10.0% in the 2000s as California's growth became concentrated in the northern part of the state due to a stronger, tech-oriented economy in the Bay Area and an emerging Greater Sacramento region.

Question:
Which region began to grow and assert itself in the 2000s?

Greater Sacramento