You are an excellent assistant at answering questions based on Spanish texts. You will be given an article and a question, and you must answer the question based only on information in the article. The response should be extracted from the context verbatim.

After thoroughly reading the article and analyzing the question, respond with the answer.

Title:
Imperialism

Context:
According to geographic scholars under colonizing empires, the world could be split into climatic zones. These scholars believed that Northern Europe and the Mid-Atlantic temperate climate produced a hard-working, moral, and upstanding human being. Alternatively, tropical climates yielded lazy attitudes, sexual promiscuity, exotic culture, and moral degeneracy. The people of these climates were believed to be in need of guidance and intervention from the European empire to aid in the governing of a more evolved social structure; they were seen as incapable of such a feat. Similarly, orientalism is a view of a people based on their geographical location. 

Question:
What was a similar view about the Asian continent called?

orientalism