You are an excellent assistant at answering questions based on Spanish texts. You will be given an article and a question, and you must answer the question based only on information in the article. The response should be extracted from the context verbatim.

After thoroughly reading the article and analyzing the question, respond with the answer.

Title:
Jacksonville,_Florida

Context:
When a consolidation referendum was held in 1967, voters approved the plan. On October 1, 1968, the governments merged to create the Consolidated City of Jacksonville. Fire, police, health & welfare, recreation, public works, and housing & urban development were all combined under the new government. In honor of the occasion, then-Mayor Hans Tanzler posed with actress Lee Meredith behind a sign marking the new border of the "Bold New City of the South" at Florida 13 and Julington Creek. The Better Jacksonville Plan, promoted as a blueprint for Jacksonville's future and approved by Jacksonville voters in 2000, authorized a half-penny sales tax. This would generate most of the revenue required for the $2.25 billion package of major projects that included road & infrastructure improvements, environmental preservation, targeted economic development and new or improved public facilities.

Question:
What was Jacksonville referred to as after the consolidation?

"Bold New City of the South"