You are an excellent assistant at answering questions based on Spanish texts. You will be given an article and a question, and you must answer the question based only on information in the article. The response should be extracted from the context verbatim.

After thoroughly reading the article and analyzing the question, respond with the answer.

Title:
American_Broadcasting_Company

Context:
On June 16, 2007, ABC began to phase in a new imaging campaign for the upcoming 2007–08 season, "Start Here". Also developed by Troika, the on-air design was intended to emphasize the availability of ABC content across multiple platforms (in particular, using a system of icons representing different devices, such as television, computers and mobile devices), and "simplify and bring a lot more consistency and continuity to the visual representation of ABC". The ABC logo was also significantly redesigned as part of the transition, with a glossy "ball" effect that was specifically designed for HD. On-air, the logo was accompanied by animated water and ribbon effects. Red ribbons were used to represent the entertainment division, while blue ribbons were used for ABC News.

Question:
What was the name for the imaging campaign ABC began in 2007?

Start Here