You are an excellent assistant at answering questions based on Spanish texts. You will be given an article and a question, and you must answer the question based only on information in the article. The response should be extracted from the context verbatim.

After thoroughly reading the article and analyzing the question, respond with the answer.

Title:
American_Broadcasting_Company

Context:
It was not until the 1965–66 season that color became the dominant format for the three broadcast television networks. ABC, meanwhile, remained in third place and still needed money to grow itself into a major competitor. However, ABC's issues with its transition to color became secondary compared to the network's financial problems; in 1964, the network found itself, as Goldenson later wrote in the 1991 book "Beating the Odds: The Untold Story Behind the Rise of ABC", "in the middle of a war [where] the battlefield was Wall Street". Many companies sought to take over ABC, including Norton Simon, General Electric, International Telephone and Telegraph and Litton Industries.

Question:
In the 1965-66 season, what place did ABC find it's self among the other networks in ratings?

third place