what are the characteristics of rural marketing?
5421
['More Prospective: ADVERTISEMENTS: ... ', 'Size: The rural market in India is vast and scattered, and offers a plethora of opportunities in comparison to the urban sector. ... ', 'Nature: ... ', 'Response to Products: ... ', 'Response to Price: ... ', 'Response to Promotion: ... ', 'Response to Distribution: ... ', 'Predictability:']
1139092
['Market research. Research is the backbone of the marketing plan. ... ', 'Target market. A well-designed target market description identifies your most likely buyers. ... ', 'Positioning. ... ', 'Competitive analysis. ... ', 'Market strategy. ... ', 'Budget. ... ', 'Metrics.']
337138
Other factors specific to rural areas include: chronic drought and consequent water shortages resulting in death of animals and crop failures, widespread soil erosion and land degradation, lack of agricultural land and isolation from markets, limited income generating opportunities, restrictions on women to access land ...
550151
It focuses on the interaction between suppliers and consumers and can be determined on the basis of various criteria. These criteria depend on different characteristics of a market. These include the size and value as well as the number of suppliers, the buying behavior of consumers, or growth forecasts.
98979
['Knowing your target audience. Without knowing what and to whom you are marketing, your product or service is just going to get lost in thin air. ... ', 'Strategic with a definite purpose. ... ', 'Think outside the box. ... ', 'Competition and credibility. ... ', 'Performance friendly and measurable.']
1185511
["It's extremely complex. ... ", 'Longer sales cycle. ... ', 'The variety of marketing. ... ', 'Low market information. ... ', "Advertising generally doesn't follow trends. ... ", 'The buyers and their behaviors. ... ', 'Bidding is customary. ... ', 'The geographical and demographical distribution.']
670404
There are some potential hazards in rural areas that you should be aware of: unmarked field and farm driveways and entrances, livestock crossing areas and farm vehicles, rough road conditions.
568402
In general, a rural area or countryside is a geographic area that is located outside towns and cities. ... Whatever is not urban is considered rural." Typical rural areas have a low population density and small settlements. Agricultural areas are commonly rural, as are other types of areas such as forests.
1017514
['Size: As a rule, in the same country and at the same period, the size of an urban community is much larger than that of a rural community. ... ', 'Density of population: ADVERTISEMENTS: ... ', 'Family: ... ', 'Marriage: ... ', 'Occupation: ... ', 'Class extremes: ... ', 'Social heterogeneity: ... ', 'Social distance:']
533028
['Large Number of Buyers and Sellers: ADVERTISEMENTS: ... ', 'Homogeneous Products: ... ', 'No Discrimination: ... ', 'Perfect Knowledge: ... ', 'Free Entry or Exit of Firms: ... ', 'Perfect Mobility: ... ', 'Profit Maximization: ... ', 'No Selling Cost:']
962892
Culture, language, religion, caste and social customs are some other important variables for profiling a rural customer. Rural consumers have a lot of inhibitions and tend to be rigid in their behavior. A company has to take intense care while targeting them.
965463
The main characteristics that determine a market structure are: the number of organizations in the market (selling and buying), their relative negotiation power in relation to the price setting, the degree of concentration among them; the level product of differentiation and uniqueness; and the entry and exit barriers ...
295164
['Land tenure system.', 'Population pressure.', 'The size of useful land in the country.', 'Climatic factors.', 'Soil factors.', 'Cultivation practices.', 'Cultural practices.', 'Topography.']
954967
['(i) Product:', '(ii) Market:', '(iii) Middlemen:', '(iv) Company:', '(v) Marketing Environment:', '(vi) Competitors:', '(vii) Customer Characteristics:', '(viii) Channel Compensation:']
763992
['Associated with commercial products. Associated with commercial products and paraphernalia, demand develops and expands due to media, marketing and dissemination process.', 'Develops from a local to a global level. ... ', 'Achieves widespread consumer access. ... ', 'Constantly changing and evolving.']
1405810
A number of customer characteristics, known as segmentation bases, can be used to define market segments. Some commonly used bases include age, gender, income, geographical area, and buying behavior.
1456104
Rural: Rural areas are settled places outside towns and cities. Such areas are distinct from more intensively settled urban and suburban areas.