what conditions are favorable to branding?
17089
["It should suggest something about the product's benefit and qualities.", 'It should be easy to pronounce, recognize, spell and remember.', 'It should be distinctive.', 'It must be adaptable to additional product lines.', 'Names that sound like an already registered name.']
297784
["Substantiality: Substantiality implies that market must be lager enough to justify company's marketing efforts. ... ", "Suitability: The segmentation must have overall suitability with firm's internal and external situation. ... ", 'Adequate Demand: ADVERTISEMENTS: ... ', 'Accessibility: ... ', 'Action ability: ... ', 'Other Qualities:']
49815
['What are the demographics of my target consumer?', 'How do my target consumers currently use my product?', 'What problems can I solve that my competition cannot?']
574613
["A Variety of Perspectives. Put a variety of world views into one room, and you'll come out the other side with better ideas. ... ", 'Increased Creativity. ... ', 'Increased Productivity. ... ', 'Reduced Fear, Improved Performance. ... ', "Boost Your Brand's Reputation. ... ", 'Global Impact.']
1274874
['Improved public image. ... ', 'Increased brand awareness and recognition. ... ', 'Cost savings. ... ', 'An advantage over competitors. ... ', 'Increased customer engagement. ... ', 'Greater employee engagement. ... ', 'More benefits for employees.']
707449
['Economies of scale in production and distribution.', 'Lower marketing costs.', 'Power and scope.', 'Consistency in brand image.', 'Ability to leverage ideas quickly and efficiently.', 'Uniformity of marketing practices.', "Helps to establish relationships outside of the 'political arena'"]
720434
['Endorsements become associated with the brand image. ... ', 'The image of an endorsement changes over time. ... ', 'It is expensive to hire people to endorse products. ... ', 'The endorsement may one day eclipse the product. ... ', 'It may create overexposure opportunities for the brand.']
298011
['Awareness: the consumer becomes familiar with the brand through channels, including advertising and word-of-mouth.', 'Consideration: realising that they have a need that must be met, the consumer actively considers whether or not to buy the product or service on offer.', 'Purchase: the consumer makes the purchase.']
78284
['Brand position. ... ', 'Brand promise. ... ', 'Brand personality. ... ', 'Brand story. ... ', 'Brand associations.']
84194
['Working hours. ... ', 'Benefits offered. ... ', 'Company culture. ... ', 'The team. ... ', 'The passion of the team. ... ', 'The stability of the company. ... ', 'Opportunities for growth. ... ', 'Educational opportunities.']
144636
['Something you are passionate about. ... ', 'Specific market niche. ... ', 'Low start-up cost. ... ', 'Low fixed costs. ... ', 'Deep funnel. ... ', 'Recurring sales to your clients.']
409024
['Well Designed and Functional. Your site reflects your company, your products, your services and ultimately your brand. ... ', 'Easy to Use. ... ', 'Optimized for Mobile. ... ', 'Fresh, Quality Content. ... ', 'Readily accessible contact and location. ... ', 'Clear calls to action. ... ', 'Optimized for Search and the Social Web.']
1350807
['Differentiating your organisation from the rest, a competitive advantage.', 'Increased brand recognition.', 'The creation of self-appointed brand ambassadors.', 'Customer satisfaction.', 'Customer loyalty.', "Building of positive relationships and an 'absence of malice'"]
1336630
["It's Cheaper than Acquisition. ... ", 'Loyal Customers are More Profitable. ... ', 'Your Brand Will Stand Out from the Crowd. ... ', "You'll Earn More Word of Mouth Referrals. ... ", 'Engaged Customers Provide More Feedback. ... ', 'Customers Will Explore Your Brand. ... ', 'Loyal Customers are More Forgiving. ... ', 'Customers Will Welcome Your Marketing.']
1178271
['Build a Positive Brand. ... ', 'Access Funding. ... ', 'Reach Greater Audiences. ... ', 'Boost Employee Morale. ... ', 'Work Towards a More Sustainable Future.']
322004
['Capital. ... ', 'Motivated and Effective Management. ... ', 'Fewer Employees. ... ', 'Speed of Growth. ... ', 'Reduced Involvement in Day-to-Day Operations. ... ', 'Limited Risks and Liability. ... ', 'Increasing Brand Equity. ... ', 'Advertising and Promotion.']
481975
['Increased sales – more likely to try out other products/services too.', 'Customer loyalty –more likely to be a source of repeat business and to recommend the business to friends and family.', 'Enhanced public image – helps build a brand and provides protection if there is a slip-up in customer service.']