Is this authentic Pureology Pure Volume? Is this the most recent product on the market?
803441
No. The ingredients show they've moved water up as a primary ingredient so it is not as luxurious as it had been and it appears other ingredients have been changed as well. My hair does not react as well with the newer formula and I will no longer be purchasing this product. L'Oreal really screwed up by changing the formula after they purchased Pureology in 2007. Surprisingly I've been using a product called B'Iota (European - I believe it's German) Herbal Shampoo for thinning hair (safe for colored hair) that I purchased in a local drug store and it is working quite well.
803442
NO! This is NOT real Pureology Shampoo! I spent a lot of money for something I had to throw away!
803443
At the time of purchase, it was. Everything available now whether it be on Amazon or in-store or anywhere else is the new formula.
1042870
I've been using Dermalogica daily microfoliant for several years and am convinced the one I purchased was not a fake. It was consistent with the product I have been using in the past and the packaging was genuine.
1567116
Yes it does. It is not Pure. Don't waste your money like I did. It says so right on the side of the bottle. i was so mad I wasted my money on this!
1063814
Yes it is. For years I used the Pureology Hydrate shampoo and conditioner but this is even better. My hair has neve looked better. GREAT product!
733530
It's the new formula because the ingredients list water first and it hadn't been at front and center in the previous formula. I've still been purchasing it, however, because buying it this way is 66% less than local prices and my hair still looks lovely. FYI, Jim Markham, the founder of Pureology has a new entry called ColorProof Evolved Color Care that I've heard is very, very good. When I went to look for it, however, the only place I could find it was in professional salons at a very, very high price. Couldn't find it anywhere. Good luck with whatever you choose!!!
1204820
No its real, i got mine too last month but i love the product. The company is not too far from me here in south florida and is all legit, good products from them always.
2248754
Yes. It is the real product. I am sure because I had some before I bought these.
2050603
Hello! As far as I know it is pure. I use it sparingly because I can't take the smell for to long. It is strong like fermented onions or something. I haven't had any negative effects from it. I just don't care for the smell. I hope this helped.
461569
Yes it is authentic. Mine also came in a similar tube that looks pink almost like grey pink. I've been using it on and off for two months, and although I bet my results would be even better if I did it every night, this stuff really works. I already have pretty long eyelashes, I just wanted a little more fullness and more bottom lashes and it gave me both! I couldn't be happier, plus it's organic :) which is the best! Hopefully that answers your question. I'll definitely be buying more when I run out
21228
The size is consistent with my previous purchases over the last decade or two. I think it is authentic, but not sure. I had stopped buying from the department stores when I found this product at CostCo a few years ago. But I wonder if there was a reformulation within the last two years as the product will now become waxy if exposed to very low temperatures.
1989809
The response I got from NOW Foods on this issue: No Worry. This is a concentrated extract. Some of the new material is very light. A natural variance and within our specification reflective of a higher concentration in the original material. We've tested and confirmed the lighter color product for identity, purity, and potency.
137626
Are you trying to determine if the product is legitimate? Just buy with Amazon as the seller. I've had no complaints with the 6.7oz version I bought.
1331394
No that is why it is so great! It is completely pure! I've use it all day long....for years.
992584
Yes, it is indeed the real deal. I have used this product for many years and this not only is the real deal in a sealed box, but it is an excellent price. Go for it - you won't be sorry.
146776
Yes. Its authentic. I have used it gor 2 years. They price.... ???? Probably 'fell' off a truck. Who knows. They send it in the new packaging. Dame amount. Just different shape on the bottle.
1366089
I used to get Pureology products from my hair salon. As far as I can tell this is the same product.
1073076
The label says 100% pure. And it is from the Organic Health and Beauty Store, but it does not say certified organic. It has a very strong chocolate fragrance, which is why I use this one. I put it in cold processed soap. I did put it in some lotion, but the scent is too strong for that. This is also very hard. It works great for my purposes.