These kinds of programs presented ABC with an image of the "philosophy of counterprogramming against its competitors", offering a strong lineup of programs that contrasted with those seen on its rival networks, which helped Goldenson give the network a continuum between film and television. ABC's western series (as well as series such as the actioner Zorro) went up against and defeated the variety shows aired by NBC and CBS in the fall of 1957, and its detective shows did the same in the fall of 1959. To captivate the network's audiences, short 66-minute series were scheduled a half-hour before their hour-long competition. In May 1961, Life criticized the public enthusiasm and sponsorship for these types of shows at the expense of news programming and denounced an unofficial law "replacing the good programs with the bad ones".
what did they want to do to people watching as mentioned in the last half of the article?